Thinking outside the box to market your online furniture store

Thinking outside the box to market your online furniture store

If you want conventional results, think conventionally and you’ll get them. However, if you want exceptional results, you’re going to have to explore nonconformity. In other words, if you’re trying to stand out in the world of e-commerce home furnishings, thinking outside the box to market your online furniture store will get you there. Here are a few ideas to help you get started.

homeware & property internet icons

Zag when everyone else zigs

Of course, all of the players in your space have websites, but how many of them have a branded app to automate some aspect of the home décor process? Better still, how many of them are thinking of logically alternative places in which to advertise the existence of said application? Sure, they all advertise on decorating websites and home lifestyle websites. But when you think about it, people buying homes and moving into new apartments are the ones most likely to need new or additional furnishings.

Advertise your app as a home decorating tool on real estate sites and apartment rental sites. Partner with estate agents and leasing agents to offer new home-owners and tenants an exclusive discount when they use your application. In other words, look for logical places to be, where your competition isn’t going. When everyone else zigs… zag. This moves you beyond the cluttered spaces in which everyone in your business is trying to garner attention.

Online trading

Put your own twist on a successful concept

Rather than sticking with the tried & tested methods endemic to the furniture business, look around at what marketers in other industries are doing to see what you might be able to apply to yours. For example, Marshalls looked at the boards of its Pinterest followers then had YouTube and social influencers deliver items from their lists to their homes. The company captured the reactions of the recipients, posted them to social media and it became the marketing campaign known as ‘Marshalls Pin Pals’. Think of ways your business can tweak and apply this type of idea.

Shopping online with a smartphone

Seek new solutions to traditional problems

As you’re considering how to start a furniture store, finding new solutions to the drawbacks of selling furniture online and basing your marketing around them will set you apart from your competitors. An outstanding example of this in the furniture business is the ‘mattress in a box’ concept. One of the most difficult pieces of furniture to ship, the sheer size of a mattress makes it real burden. Companies now offer compression machines capable of drawing all of the air out of a mattress, which reduces the size and makes it less costly to ship. The air seeps back when the mattress is removed from the box, returning it to its original size. This will also work for comforters, pillows and other bulky air-filled items. Ideas like this one will give you a unique selling position to exploit.

Yellow sofa on an online shop

Think outer space

Treat every idea like a good idea when you’re thinking outside the box to market your online furniture store. Write every thought down and give each one serious consideration. What might at first seem to be the most ridiculous notion could well turn out to be the best idea you’ve ever had. Go beyond the norm when brainstorming – think in ‘outer space’. After all, if you aim for the cosmos and fall short you could land on a cloud of your very own. If your dreams are ‘grounded’ in reality, you’ll always be on the ground – with everybody else.

Our Top WordPress Plugins

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WordPress plugins image

As we mentioned in a previous post about our essential online tools, WordPress powers our blog.

The main reason for us choosing WordPress is its easy, user-friendly interface.  It’s also great for the huge number of plugins that can be installed to tweak, personalise and improve your site. Here’s a list of our top, can’t-live-without WordPress plugins:

  • CommentLuv – Rewards readers by automatically placing a link to their last blog post at the end of their comment. It encourages a community and helps you discover new posts & blogs
  • Cookie Confirm – allows you to easily insert a customisable notification for readers to choose and save their cookie preferences
  • FeedBurner FeedSmith – detects all the ways of accessing your original WordPress feeds and redirects them to your FeedBurner feed so you can track every single subscriber
  • Google XML Sitemaps – generates a special XML sitemap which helps search engines like Google, Yahoo, Bing etc. to better index your website
  • GTranslate – gets translations with a single click between 58 languages (more than 98% of internet users) on your website
  • Hyper Cache – improves your website’s perfomance and save resources
  • Jetpack by WordPress.com – enables you to connect your blog to a WordPress.com account to use the powerful features normally only available to WordPress.com users. Tools such as site stats, spelling & grammar check, social sharing and lots, lots more!
  • nrelate Related Content – allows you to easily display related posts on your website
  • P3 (Plugin Performance Profiler) – tells you which plugins are slowing down your website (and when you use as many as we do, that’s really useful!)
  • Shareaholic – adds a (X)HTML compliant list of social bookmarking icons to each of your pages and/or posts
  • Skimlinks – helps you to easily monetise content by converting product links in your posts into their equivalent affiliate links on-the-fly. Adds a new revenue stream to your blog, including monetising the links in your RSS feed, without affecting your readers’ experience
  • Tumblrize – automatically cross-posts to your Tumblr blog when you publish a post on your WordPress website
  • Tweet old post – helps you to keep your old posts alive by tweeting about them and driving more traffic to them via Twitter. You can set the time, frequency and number of tweets to post
  • WordPress Backup to Dropbox – we’ve previously mentioned about what a great invention Dropbox is – and this is one of the things we use it for! It keeps your valuable WordPress website, its media and database backed up to Dropbox in minutes
  • WordPress SEO – the most recommended WordPress SEO tool! Very easy to understand & use
  • WP CleanFix – an all in one tool that checks, repairs, fixes & optimises your WordPress blog
  • WP Greet Box – shows a different message to your visitors depending on which site they arrive from – e.g. you can ask Digg visitors to Digg your post, Google visitors to subscribe to your RSS feed and more!
  • WP Missed Schedule – every so often in the past, we’ve scheduled posts that for some reason or other just didn’t “send”. This little plugin sets our minds at ease!
  • Yet Another Related Posts Plugin – although we use nrelate Related Content on the actual website, this one is seen by our RSS feed readers

What do you think of our list? Do you have any indispensable plugins not on here?

Our Essential Online Tools – Part 2

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mosaic of logos of online tool & social media companies

Following on from Part 1 of our essential online tools, this is the 2nd half of the list of resources that we use on a daily basis for making the tasks of blogging and running an online shop that little bit quicker, easier and more efficient.

Picasa – If you have a gmail account, you automatically get 1GB of online space to store photos… for free. We tend to use it to store high res cut out photos for journalists. We simply put the images in a folder and send an email containing the link to the folder. Sending emails with large image files attached take a long time to leave your outbox and arrive at their destination (if they arrive at all!).

PicMonkey – Started by people from the now defunct Picnik, PicMonkey is an online image editing tool. We tend to use Photoshop for most of our photographs but PicMonkey has some fun and simple-to-use tools. Perfect if you’re a complete beginner too!

Pinterest – Only a year ago we’d all have been saying “What’s Pinterest?” Today it’s the most addictive thing since… Facebook! We use it for inspiration, a reminders board and a marketing tool for our own shop stock.

Smush.it – A Yahoo tool that After a recent taste test, I’ve switched to using JpegMini (see part 1 of Our Essential Online Tools) as it makes image files smaller.

Strong Password Generator – never use the word “password” as your password ever again!

Thesaurus.com – There was always a well-thumbed copy of Roget’s Thesaurus on our bookshelf when I was young. Now I regularly use this 21st century version. There’s nothing worse than using the same old adjectives when blog writing… I’ve banned the word “nice” from ever being used!

TweetDeck – The most easy-to-use desktop Twitter client I’ve found. When not using TweetDeck, I use Twhirl…

Twhirl – This for me is better than TweetDeck when I need to be logged into more than one of my Twitter personae simultaneously. (Did you know our Weimaraner Fudge has his own Twitter account?!)

Twilert – A useful little Twitter tool that alerts you of “tweets containing your brand, product, service… well any keyword you like really!”. Any time someone, somewhere in the Twittersphere says “H is for Home”, we get an alert.

Twitpic – I used Twitpic exclusively until the rumours about them claiming copyright over users’ images. I migrated to yfrog (see below) and, even though the copyright issue was quickly sorted out, we’ve not really used it since.

Twuffer – A great, easy to use Twitter scheduling tool. This is my favoured option for sending or re-sending “generic” tweets as you can line up any number of tweets!

Vertical Response -We’ve been using Vertical Response to send our email newsletters ever since we started up 5 years ago. It wasn’t that user friendly to begin with, but, if you’re clueless about HTML, their WYSIWYG email builder is really easy to use. They also have lots of free online learning resources including webinars.

WiseStamp –  WiseStamp helps you to create a snazzy looking email signature with icons & links to your social media accounts. You can even have multiple signatures – business & personal. We use WiseStamp in conjunction with our Gmail account (see “Mail” in part 1 of Our Essential Online Tools). WiseStamp currently works with Firefox, Chrome, Safari, Internet Explorer, Thunderbird and Rockmelt and supports Gmail, Yahoo! mail, Hotmail, AOL mail and Outlook.com.

WordPress – The granddaddy of all tools! WordPress is the platform I use to build, design, run & maintain our blog. It’s easy to use, there’s a great online manual (called the Codex) and help forums. Need your blog to do something amazing and technical that you have no idea how to implement? There’s bound to be a free plugin already designed to do just that!

yfrog – I take a fair few photos on my iPhone when we’re out & about to post on Twitter. Some are of our shop stock but there are lots of random shots of Fudge and food – as our yfrog photo stream will attest!

Do you use any of these? What can’t-live-without tools do you use that you think should be added to this list?

[Some of the links in this post are affiliate links. Please see our disclosure statement for more info.]

Our Essential Online Tools – Part I

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mosaic of logos of online tool & social media companies

There are lots of (often free) essential, online tools that we regularly use to drive traffic to our shop or blog, keep in touch with customers, keep an eye on competitors or just shoot the breeze with like-minded folks either just down the road or half way round the world!

Adelle’s responsible for 99.99% of all H is for Home‘s online/social media/internet output, so this post will be very “I” & “me”!

Right then, here’s part 1 of our A to Z list!

Amazon aStore – We love poring over interior design & decorating books & magazines and also collect vintage children’s books, so it was only natural for us to include a book store within the H is for Home shop. It contains all our favourite books divided up into sections like Scandinavian Design, Illustration & Graphic Design and Shopping Vintage. It’s really easy to set up an Amazon Associates account, assemble a selection of your favourite books and then embed it into your website or blog.

Bit.ly – I’ve been using bit.ly, the url shortening service,  since 2009. I use it in conjunction with our very own “vanity url” 4ho.me that we bought at Go Daddy. It allows you to track the popularity of your links and using bit.ly is a near necessity when sharing space-limited tweets!

Buffer– Occasionally, if I know I’m going to be away from the computer or iPhone or I’m somewhere with no internet access, I front-load or schedule a tweet. If for some reason I want to schedule a number of tweets, Twuffer (see part 2 of Our Essential Online Tools) is a much better, free option.

Delicious – There are just so many good blogs, websites & online shops on the internet now ,that adding them all to my browser favourites just doesn’t work for me any more! With Delicious, I save them online, organise them into groups using tags and can share them with anyone that’s interested in our online discoveries!

Dropbox – The best method I’ve found – by far – for sharing & saving large or numerous files of any kind. You just download the application which puts a folder on your desktop (or wherever else you’d like it to be situated), drag & drop files to it, then invite people to ‘join’ the folder. They don’t even need to download Dropbox themselves any longer – you can just send them a link to the folder. There’s also a mobile phone and tablet app so you have access to your files on the move too. I also use Dropbox to backup this blog (but more about that in another post coming soon!).

eBay – We’ve been buying & selling vintage on eBay for quite a few years now. Bagging yourself a bargain has become nigh on impossible due to the huge volume of buyers trawling the site. Although it also means that anything you list for sale will almost certainly find its true worth. This makes it the best tool for finding out the value of something you’ve picked up at a charity shop or boot sale. Just type in a description of the item (even better if there’s a maker’s mark) in the search box and click on completed items – there’s bound to be an exact or very similar one sold on eBay in the previous 90 days!

Evernote – Such a great little tool – like an online pinboard to stick your post-it notes! I use it as a safe, online place to save things like to do lists, and it syncs between your desktop, mobile phone, tablet and the Evernote website. You can even drag & drop images into notes and take snippets of websites that catch your eye. Like Delicious, you can organise them into groups using tags.

Firefox pluginsFirefox is my preferred internet browser because of its usability and the huge range of plugins & add ons that have been designed to work with it.

LastPass – I don’t know about you, but I’m rubbish at remembering passwords – and over the years I’ve been collecting them like pebbles off a beach! Instead of going with the easy option, i.e. having the same weak password for absolutely everything, I use Strong Password Generator (see part 2 of Our Essential Online Tools) and have LastPass do the remembering for me! Another useful thing that LastPass does is it auto-fills online forms for you – quite a time saver!

Morning Coffee – Each day, I crank up the computer, Firefox loads and I click on the Morning Coffee button. No, it doesn’t bring me my morning latte in bed (if only there was an app that did that!). It automatically loads all my most frequently visited websites in separate tabs, all in one go. It allows you to choose which web pages load on which day of the week. It’s one of those you didn’t know you needed until you used it!

PDF Download – You don’t always want to download PDFs from the internet, sometimes you just want to see what’s in them – this lets you view them online as a web page, no downloading needed!

PDFit – I use this to take a screen shot of a web page that I’m viewing online and want to save. It saves the page as either a pdf or as a jpeg. Useful for keeping an archive view of your website prior to a redesign.

Xmarks – From the same stable as LastPass, Xmarks is great tool for syncing bookmarks/favourites across multiple computers and different web browsers too.

JPEGmini – We’d been using Smush.it (see part 2 of Our Essential Online Tools) for years, then a few weeks ago I discovered this tool that does the same thing – only better in my opinion. Our blog posts tend to be very image heavy so compressing & stripping away any unnecessary data from image files (without affecting quality) helps your web pages load much quicker!

FatCow – No, we’re not being mean! 😉 It’s the name of the company that supplies our web hosting. Whenever we get in a pickle and somehow break our blog (usually caused by Adelle’s over-tinkering!) their live chat service is always a life saver. You just open an instant message window and someone comes to your aid… usually within a minute. Beats hanging on the telephone in a queue for 20 minutes listening to elevator music waiting your turn to wail at a frazzled tech guy!

Flickr – Perhaps somewhat usurped by Pinterest in some arenas these days, we’re still regular users of this photo (and short video) storage & sharing website. There’s a lovely, supportive community of photographers & photography fans that comment on and favourite your photos. There are also lots of niche groups to join or start… on every which subject you could imagine. Great for visual inspiration too!

Google – Google needs its own sub-section, I use so many of their tools!

Alerts -Want to know what people are saying about you? Google keeps tabs on mentions so you don’t have to… Google yourself (get it?!)

Analytics – Arguably the best & most well known website stats tool. It’s easy to use and tell you lots of detailed info including numbers & locations of visitors, number of page hits, most popular pages – everything you could want to know, Google Analytics can tell you!

Image search – We always like to credit the original authors of images we find & reuse on the internet – sometimes that’s easier said than done. I’ve discovered an almost foolproof way of finding out!

◊ Go to the Google homepage, click on the ‘Images’ link found on the top toolbar

◊ Enter/paste the url of the image file you found on the internet into the search bar. To find an image’s url, right click/control click on the image and select “copy image location”

◊ Finally, click on the camera icon. All the instances of the image that are online will be magically listed!

Mail – You’d think that I don’t really need to go into this one, everyone knows how to send & receive an email – but wait… I use it as an email back up tool! I’ve set up a rule in our email client (Entourage, if you’re asking) that auto-forwards a copy of every single email, that every single H is for Home email address is ever sent. It goes to a Gmail account that’s rarely used. It’s only accessed if an important email has been deleted my mistake (hands up who’s not done that!). Or if, for some reason, Entourage or the computer is playing up and won’t send an email, I can simply log into the Gmail account to send it – and I’ve set it up to look like it actually came from our @hisforhome.com email address, and not from Gmail. And we use it with another nifty tool, WiseStamp that inserts our signature!

Reader – As I mentioned above – when we’re not writing blog posts of our own – we’re reading other people’s – at least a hundred of them! Google Reader allows us to keep up with all our favourites without actually having to go to each and every site individually – they’re all right there in a single web page. It also lets you know when a new post has gone live.

Translate – The trend for vintage is a global phenomenon! There are lots of bloggers & website owners, especially in Japan, Brazil, Scandinavia and other parts of Europe, who buy, sell and blog about vintage homewares. You can visit their websites (and they, yours) in your mother tongue at the click of a button!

Webmaster tools – If you’ve built or maintain your own site it’s a good idea to use some of the tools here. Some of the tools require a lot of technical knowledge, but others are suitable for the more intermediate user! Once you’ve verified that you’re the owner/admin of your site(s) you can monitor & fix its “health”. I recommend the PageSpeed Insights tool and the Structured Data Testing tool (previously called the Rich Snippets Testing tool).

iPhone apps – When I’m not on the MacBook, I’m on my iPhone (sad, aren’t I?). This is a list of my most used apps:

Osfoora – My preferred mobile Twitter client. I think it’s cleaner and more user friendly than the classic Twitter app. And it’s easier to swap between my Twitter personae. My personal Twitter username is @adellerobinson – it’s sadly neglected and I only really use it when I’m hacked off with the rail service! Fudge has his own Twitter life too at @fisforfudge

Shazam – This in no way can be considered a ‘work’ app, but it’s so AMAZING that I had to mention it! Often if we’re out at a bar or pb and a great song comes on that we don’t recognise; or if we do but are racking our brains to remember who it’s by… open Shazam, click listen, it gives you all the info. It can even tell whose version of a song it is… wizardry!

Viber & What’s App – Who doesn’t love free? I don’t get a huge call & text allowance with my phone contract so I use these two apps for free phone calls* and text/picture/video** messages to other people with the apps.

*What’s App doesn’t currently have the facility to make free phone calls
**Viber doesn’t currently have the facility to send video messages

Mad Mimi – We’ve been signed up to Mad Mimi for ages but have never used this email newsletter service because we were already using Vertical Response (see part 2 of Our Essential Online Tools). As of 15 November 2012 however, Mad Mimi is extending its free service from a mailing list limited to 100 sends to one of a whopping 2,500 contacts with 12,500 sends – more than ample for us! It’s dashboard is really user friendly and it seems to be geared towards creative, indie businesses.

PayPal – Paypal is so ubiquitous – and for good reason – it’s quick, easy and is a brand that both customers & small business owners trust. We don’t have a bricks & mortar shop of our own so don’t see the need to have one of those chip & pin machines. Even shoppers without a PayPal account can pay using their Visa, Mastercard or American Express card – in (almost) any currency.

PerBang.dk RGB Chart & Multi Tool – This tool is only used once a week for our Tuesday Huesday post. It magically comes up with the web colours that are closest to the ones in a given image. Prior to using this tool I’d never heard of tangelo and gamboge!

Do you use any of these? What “can’t-live-without” tools do you use that you think should be added to this list?

The list of tools that we use is pretty long, so we’ve split it up into two sections – part two will follow shortly!

[Some of the links in this post are affiliate links. Please see our disclosure statement for more info.]

Our first week

screenshot of H is for Home website

We’ve had an exciting & hectic week here at H is for Home headquarters! It was a very nerve racking experience going live last Friday – like throwing a party and anxiously waiting to see if any of your guests turn up!

green vintage metamec clock vintage blue pottery salt & pepper pots

Fortunately we’ve had lots of visits and a fair few orders coming in.

vintage orange handled kitchen utensils vintage Washington 'Aquarius' plate

handmade fabric peg bag vintage woolen blanket

With the parcels going out, we’ve become very familiar faces at our local post office.

vintage sugar sifter vintage Whitefriars green glass water jug

We’d really like to thank all our fellow bloggers who’ve featured us in their blogs this week- they’ve really helped to get word out across the inter-web! Special mention goes out to decor8, Bloesem, Ninainvorm, desire to inspire, pixiegenne, What’s blogging my view, Tinkering Times and janeq – you can see all the others on our ‘about us‘ page.

vintage Vladimir Tretchikoff 'Chinese Lady' print

vintage blue Whitefriars glass bowl

We’d also like to thank everyone for getting in touch with their kind words of support, advice and compliments- they’ve all been much appreciated.

hand crocheted corsage men's vintage leather wallet

vintage wooden apple vintage desk calendar

Today’s images are some of the things that have sold since we launched. There’ll be new stuff being added to the shop stock each week.

Website lift-off happening soon!

Unfortunately the pre-Christmas launch we were hoping for didn’t come to pass. we’ve been doing a bit more tweaking and reckon there’s going to be around a month’s ‘slippage’. So once the Christmas & New Year frivolities and festivities have died down, January should finally see the H is for Home website go live!

We’ve been keeping busy in the meantime though, to prove it, here’s a collage we put together of some of the items that will soon be up for sale.

Christmas & New Year greetings to everyone!
tangerine dream collage