A few months ago, we were approached by MADE.COM to take part in an exciting new venture of theirs – MADE Unboxed. They wanted to photograph our homewares from MADE.COM; in situ, in our home and interview us about our property, our style and our inspiration.
Well, we’re happy to announce that MADE Unboxed went live today – and we have our very own designated page on there!
Unboxed is an online community for interiors fans… and for those folks who just like sneaking a peak around other people’s homes! Think Pinterest, but without all those cute cat photos and Ryan Gosling ‘Hey Girl’ memes! So go check it out, get signed up, share photos of your own home and gather some inspiration from other members. You can search by area or for a specific product to see who has purchased what in your neighbourhood.
According to Chloe Macintosh, MADE.COM Co-Founder and Creative Director:
“Unboxed contextualises our products without the need for costly lifestyle shoots or high street shops, which ultimately the customer would pay for. But more than that, Unboxed demonstrates ‘collaborative consumption’ a movement empowering consumers to take inspiration from each other… People not only want to see products in a real life situation, but more than ever we are fascinated by how others have decorated their homes; Unboxed taps into this property porn boom!”