Posts Tagged ‘books’

Gimme Five! Cookbooks

Friday, December 13th, 2013

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Selection of 5 cookbooks

Everybody loves to get a book for Christmas. I especially love to find a new, glossy, hardback cookbook under the tree to add to my collection!

Anyone who follows this blog will know that we love baking bread, cakes, pastries and cookies as well as using foraged ingredients. Here are five cookbooks that will go a long way towards extending our cookery repertoire!

  1. The Delia Collection – Baking: £10.03, Hive
  2. The Clandestine Cake Club Cookbook: £14.60, Foyles
  3. Tartine box set: £45, Blackwells
  4. Hedgerow (River Cottage Handbook, No.7): Amazon, £10.34
  5. Pie: Delicious Sweet and Savoury Pies and Pastries from Steak and Onion to Pecan Tart: from £11.37, AbeBooks

Bookmarks: Advertising from the Mad Men Era

Friday, November 2nd, 2012

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"Advertising from the Mad Man Era" with martini and cigarette in a mid-century modern glass ashtray

In this week’s Bookmarks post we’ve been taking a look at  Mid-century Ads: Advertising from the Mad Men Era by Steven Heller & Jim Heimann … and it certainly has been a long look – this book’s a leviathan!

the two volumes of "Advertising from the Mad Man Era"

It’s a twin volume, magnum opus of mid 20th century American ads covering many of the well known, not so well known, long extinct and still going strong corporations and brands. It takes us on a journey from quite literal ads heavy on copy & pictorialism to the modernist approaches incorporating abstraction, satire and visual simplicity.

book spines of "Advertising from the Mad Man Era"

The volumes are divided into decades – the 1950s and the 1960s.

inside front cover of "Advertising from the Mad Man Era"

The inside covers have an illustrated time line of advertising landmarks, followed by an introductory overview of the decade – then page after page after page of fabulous examples of advertising from the era.

contents page of "Advertising from the Mad Man Era"

Advertising in the mid-century modern era was all about feeding the populace ideas of success and affluence…

vintage advert with a poem entitled "Crossing"

 …how to achieve it, how to achieve the outward appearance of having it and, most of all, how to go about spending the fruits of it!

1950s airline advert for 880

The United States’ national GDP rose from £100 billion in 1940 to a staggering £500 billion in 1960.

1950s advert for Braniff Airways to Rio

The advertising industry grew rapidly in direct correlation to this ever-increasing disposable income.

1950s airline advert for TWA

As well as mass expansion in air travel, the 1950s were also a period of big, fast cars – affordable to more people than ever before.

1950s advert for Chevrolet

Cinema was at its height, new electrical goods were being invented or improved, convenience food products being developed and new fashions appearing.

1950s advert for Olivetti Lettera typewriters

With the ongoing prosperity and conspicuous consumption, interior decoration was a popular pastime and useful way of expressing one’s taste, showing off and “keeping up with the Jones'”. Weren’t we all transfixed by the interior design of the sets of the Stirling Cooper office, Don & Megan’s Manhattan love nest?

1950s advert for Coca-Cola

Coca-Cola was a staple of the US troops and its popularity soared post-war. Lots more women were going out to work – and every secretary needed her Olivetti typewriter! The development & growth of such products into huge brands led to the possibility of a distinct form of promotion – the snappy picture & tag-line creations often referred to “Big Idea” advertising – the “Marlboro Man” series being a classic example.

1950s advert for the film Barbarella

The Mad Men era was an innocent, in some ways more uncomplicated time – pre-Post-Feminism and political correctness.

1950s advert for Marlboro cigarettes

Most 21st century Americans would wince at using babies to flog cigarettes!

1950s advert for Gulf Oil

And no oil company today would have the nerve to use a whale to advertise oil!

1950s advert for Budweiser beer

The industry inevitably absorbed the social changes of the wider world – it began to recognise the strength of the “Black dollar”…

1950s advert for Cameo Stockings

…and with the expanding female workforce, the female dollar too.

1950s advert for Catalina Swimsuits

Other outside influences seemed to pass the advertising world by – there’s not much sign civil rights movement, student protests or the Vietnam War!

1960/70s advert with Twiggy modelling a maxi dress

The advertising hotbeds of New York, Chicago, Los Angeles &  San Francisco held onto a more idealistic view of the world, but their output still reflects many aspects of mid 20th century society.

1950s advert for fashion fabrics

There’s a really interesting 3-minute slideshow on the BBC website where Tashen America‘s executive editor, Jim Heimann describes the images and the role they played in shaping modern culture.

1950s advert for Colombia hi fi

There’s lots of great artwork, graphics, typography & photography to feast your eyes upon in the two volumes – over 600 pages in total!

1950s advert for blood

So treat yourself to a copy – or even better, put it on your birthday or Christmas pressie list. Then settle yourself into a comfy chair and wallow in all the mid century wonderfulness!!!

Mid-century Ads: Advertising from the Mad Men Era is available from Amazon and Hive

[Many thanks to Taschen for this review copy]

All Booked Up!

Saturday, July 28th, 2012

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Selection of newly published art & design books that we will shortly be reviewing on this blog

We just wanted to give you a quick, little preview of some of the art and design books that have arrived from publishers in the past couple of weeks. We’ve got a few other blog posts already in the pipeline, but the next Bookmarks review won’t be far off!

Wednesday Wish: PAUMES Books

Wednesday, April 4th, 2012

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"Ateliers London" Paumes book from Boudie & Fou"Ateliers Stockholme" Paumes book from Boudie & Fou"Ateliers Paris" Paumes book from Boudie & Fou
"Paris Brocante" Paumes book from Boudie & Fou"Home Offices" Paumes book from Boudie & Fou"London Vintage" Paumes book from Boudie & Fou

London Ateliers | Stockholm’s Ateliers | Ateliers de Paris
Bureaux à la Maison | Paris Brocante | London Vintage
All at £20.50

I first spotted these recherché PAUMES books a couple of years ago on the Yvestown blog. They’re published in Japan and I couldn’t find anywhere that stocked them.

I’ve just found out that they’re now available right here in the UK from the wonderful Boudie & Fou. There are 31 titles in total available on their website – one for each day of the month!!
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Crafty Compendiums

Monday, March 7th, 2011

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Pile of vintage craft booklets

The Homemade Home was the subject of our most recent Bookmarks book review.

 

cover of a vintage craft booklet showing carved wooden animals

It brought to mind this pile of craft booklets we picked up at Huddersfield Fleamarket recently.

pages from a vintage craft booklet showing hand carved wooden bull pages from a vintage craft booklet showing hand carved wooden fox

pages from a vintage craft booklet showing hand carved wooden rhino pages from a vintage craft booklet showing hand carved wooden elephant

pages from a vintage craft booklet showing hand carved wooden ram pages from a vintage craft booklet showing hand carved wooden seal

They’re from the Leisure Craft series.

cover of a vintage craft booklet on how to do batik

page from a vintage craft booklet showing batik composition

There seems to be about 40 titles in the set…

page from a vintage craft booklet showing a cartoon type illustration of a person crafting

pages from a vintage craft booklet showing how to do batik

pages from a vintage craft booklet showing how to do batik

…covering a vast array of crafts & hobbies.

cover of a vintage craft booklet on how to decorate glass bottles

page from a vintage craft booklet showing decorated glass jars

pages from a vintage craft booklet on how to decorate glass bottles

…from familiar subjects such as fabric printing, enamel work and collage…

cover of a vintage craft booklet on how to make clay items

pages from a vintage craft booklet on how to make clay candle holders

page from a vintage craft booklet showing handmade pot page from a vintage craft booklet showing handmade teapot

…to more obscure topics such as coconut craft & pipe cleaner figures.

page from a vintage craft booklet showing collection handmade pots

cover of a vintage craft booklet on how to do collage

page from a vintage craft booklet showing felt lions

There’s been quite a resurgence in the upcycled, recycled, reworked & handmade in recent years…

pages from a vintage craft booklet on how to do collage

pages from a vintage craft booklet showing an illustration of a parade of shops

cover of a vintage craft booklet showing how to make hand made jewellery

…but we’re yet to see throngs of people queueing up for the local coconut craft classes!

page from a vintage craft booklet showing crafting tools

pages from a vintage craft booklet on how to make handmade jewellery

The booklets are lovely actually…

pages from a vintage craft booklet on how to make handmade jewellery pages from a vintage craft booklet on how to make handmade jewellery

pages from a vintage craft booklet on how to make handmade jewellery

cover of a vintage craft booklet showing how to use fabrics

…all dating from the late 60s & early 70s.

pages from a vintage craft booklet showing how to do block printing

pages from a vintage craft booklet showing how to do block printing on clothing

page from a vintage craft booklet on showing an illustrated book cover and red lamp with shade

There are lists of materials and clearly illustrated methods & techniques.

cover of a vintage craft booklet 'How to paint with Lacquer

pages from a vintage craft booklet on how to make handmade jewellery pages from a vintage craft booklet on how to make handmade jewellery

page from a vintage craft booklet showing enamelware boat

The photographs of finished results are also fab…

pages from a vintage craft booklet on how to make handmade jewellery

page from a vintage craft booklet showing enamelware jewellery

cover of a vintage craft booklet 'Paper, Scissors and Paste

…with a very distinctive period feel.

pages from a vintage craft booklet showing an alphabet illustration

pages from a vintage craft booklet showing two figures for hanging keys

page from a vintage craft booklet showing peacock and three wise men illustrations

Our particular favourites are the Paper, Scissors & Paste and Batik booklets…

page from a vintage craft booklet showing nativity scene illustrations

page from a vintage craft booklet showing train and countryside scene

…oh, and that gorgeous little fabric booklet with the pram on it has to get a special mention!

page from a vintage craft booklet showing greeting card illustrations

cover of a vintage craft booklet 'Tinfoil Decorations

So, no excuses now… time to get crafty!

page from a vintage craft booklet showing tinfoil starbursts

page from a vintage craft booklet showing tinfoil decorations

P.S. Compendiums… compendia… we looked them up, both versions are usable however our spellchecker doesn’t like the latter!