Designer Desire: Alan Fletcher

Mosaic of Alan Fletcher designs | H is for Home

Alan Fletcher (1931-2006) was one of the true giants of 20th century graphic design. He is the legend that designed the  logos of news agency, Reuters and the V&A museum.

He designed book & magazine covers and illustrations for publishers such as Penguin, Time, Life and Fortune. He designed advertising material for brands such as Pirelli, Olivetti and Cunard. He even designed the cover artwork for Pulp’s 2001 album, We Love Life.

Fletcher was one of the five original founders of Pentagram, today the world’s largest independent design consultancy. He was an art college contemporary of, amongst others, David Gentleman, Terence Conran, Peter Blake and Peter Firmin.

There are examples of his Mebel clam ashtrays, books, postcards and limited-edition prints available on eBay and Etsy.

Portrait of Alan Fletcher
Image credits