Washing powder is one of those long-time stalwarts of marketing and advertising – alongside toothpaste, beer, cigarettes and foreign travel. Detergents were always “new & improved” giving you “whiter whites” and “brighter brights”.

Things have come a long way since the Mad Men mid-century era and before. The 21^st century eco laundry detergent buzz words are now ‘plastic free’, ‘refillable’, ‘ocean friendly’, ‘biodegradable’ and ‘cruelty-free’. We’ve never had so much choice! Furthermore, we don’t even have to go to the shops to buy those bulky, heavy boxes of washing powder. Light-as-a-feather laundry strips can be bought on subscription, popping through our letter boxes on a regular or flexible basis.

Sheets & strips

1. The Lab Co. laundry strips
2. Wablu laundry sheets
3. Freddie laundry detergent sheets
4. Simple Living eco non-bio laundry detergent sheets

Liquid

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1. Eco-Me natural concentrated liquid laundry detergent, Lavender Blossom
2. Mulieres natural organic laundry liquid – Rose Garden
3. miniml eco-friendly laundry detergent

Image 2:

1. Kit & Kin laundry bundle
2. Faith in Nature aloe vera & rosemary laundry liquid
3. eco-mate laundry liquid

Pods & capsules

Image 1:

1. Ocean Saver non-bio laundry detergent pods
2. Ecover non-bio laundry capsules
3. Wyx ecological laundry liquid capsules
4. Laundrythings eco laundry pods

Image 2:

1. Grab Green, Stoneworks, laundry detergent pods, birch branch
2. Wilton London botanical eco laundry capsules
3. smol concentrated laundry capsules