Designer Desire: Lefor Openo

Lefor Openo artwork mosaic | H is for Home

Welcome to our new blog series, ‘Designer Desire’, where we’ll feature one designer per week whose work we love. We’re kicking off with Lefor Openo who we’ve mentioned once or twice before.

Lefor Openo comprised of two French women, Marie-Claire Lefort and Marie-Francine Oppeneau. They met while studying at Lycée Claude-Bernard Paris, and collaborated from 1955 to 1967. They were primarily poster artists; their designs were used extensively by Loterie Nationale (the national lottery of France). They designed posters for Charles de Gaulle – for the 1958 constitutional referendum and again for his 1965 presidential election campaign. They also produced advertising artwork for other organisations and brands such as Electricité de France, Kodak, Singer Sewing Machines. They designed a poster for the 1959 film Babette s’en va-t-en guerre, (Babette goes to War) starring Brigitte Bardot. Apparently, she is the one upon whom they based most of their ‘models’.

As well as posters, very occasionally you’ll come across postcards and tea towels bearing their designs on Etsy and eBay. We’ve also seen evidence of a doll and a couple of pin dishes from the era and we have a tin in our shop which we believe to be one of their designs – we’ve never seen another!

Marie-Claire Lefort died in 1971 and Marie-Francine Oppeneau is now 81 years old. Once upon a time, there was a basic website with information and images of some of their designs but it seems to have been allowed to expire. If you know (or want to find out) anything more about them and their designs, please leave a comment below.

Marie-Claire Lefort & Marie-Francine Oppeneau of Lefor Openo

Lefor Openo

'Lefor Openo' blog post banner

vintage biscuit tin with illustration by Lefor-Openo of a flower seller girl with her market stall | H is for Home

We picked up this rather lovely biscuit tin this week. It dates from the 1960s and is on just the right side of kitsch for us.

detail from a vintage biscuit tin with illustration by Lefor-Openo of a flower seller girl with her market stall

The tin was produced in England, but features a very cute, Continental flower girl – she must be in Britain though, she’s selling her wares at 2 shillings & sixpence a bunch!

We’ve long admired the work of Lefor Openo – the French design duo of Marie-Claire Lefort & Marie-Francine Oppeneau. They’re mainly known for their poster designs – lots of them featuring beautiful mademoiselles – and this girl is definitely one of theirs! One of their most famous illustrations must be the sultry Francia, a Gitanes “fumeureuse”.

vintage Gitanes advertising poster designed by Lefor Openophoto credit: Lamarde

There are always Lefor Openo posters, postcards and other illustrations available to purchase on eBay – and at very affordable prices too!