Level up your blog: Essential online tools for every blogger

Level up your blog: Essential online tools for every blogger

Starting a blog can be exciting, but it also comes with a steep learning curve. Mastering content creation is just the first step. To truly thrive in the blogging world, you need a toolkit of online resources that streamlines your workflow, enhances your content and helps you connect with your audience.

Whether you’re a seasoned blogger or just starting out, these essential online tools (many of which are free to use or offer a free trial) will become your best friends:

1. Content creation & editing

  • Grammarly: No more embarrassing typos or grammatical errors! Grammarly is a lifesaver for ensuring your blog posts are polished and professional. It checks for grammar, spelling, punctuation and even clarity and tone.
  • Canva: Design visually appealing graphics for your blog posts, social media and promotional materials. Canva offers a vast library of templates, fonts and stock photos, making it easy for anyone to create stunning visuals.
  • Hemingway Editor: This free online tool helps you write concise and impactful content. It highlights complex sentences, adverbs and passive voice, making your writing clearer and more engaging.

2. SEO & analytics

  • Google Search Console: Gain insights into how your blog performs in search results. Track keywords, identify errors and understand user behaviour on your site.
  • Google Analytics: Track website traffic, user demographics and content performance. Gain valuable insights into what’s working and what needs improvement on your blog.
  • Yoast SEO: Optimise your blog posts for search engines like Google and Bing. This plugin helps you improve readability, optimise meta descriptions and ensures your content is SEO-friendly.

3. Social media management

  • Buffer: Schedule and manage your social media posts across multiple platforms. Save time and ensure consistent content delivery to your audience.
  • Hootsuite: Similar to Buffer, Hootsuite allows you to schedule posts, track mentions and analyse social media performance.
  • Later: Ideal for visual platforms like Instagram and Pinterest, Later helps you plan and visually organise your social media content with a calendar and preview feature.

4. Image optimisation & stock photos

  • Smush & TinyPNG: Optimise your images for faster loading times and improved SEO (Search Engine Optimisation). Several free online tools allow you to reduce file size without compromising quality.
  • Unsplash & Pexels: Access free high-quality stock photos for your blog posts. These websites offer stunning images from talented photographers, allowing you to elevate your content visually.

5. Email marketing:

  • Mailchimp: Build an email list and send newsletters to engage your audience. This popular tool allows you to create beautiful email campaigns and track subscriber interactions.
  • ConvertKit: A powerful email marketing platform designed for creators and bloggers. It offers automation features, landing page creation and helps you grow your email list effectively.

Beyond the tools: The human element

While these tools can significantly enhance your blogging journey, remember that the core of successful blogging lies in human connection.

  • Engage with your audience and your niche: Respond to comments, ask questions and create a sense of community around your blog. In addition, leave relevant and engaging comments on posts on other blogs in your niche.
  • Focus on valuable content: Provide insightful information, helpful tips and engaging stories that your readers will relate to and appreciate.
  • Be consistent: Regularly publish high-quality content to keep your audience coming back for more.

By investing time in learning and mastering these essential online tools, you can transform your blog from a hobby into a thriving platform that reaches and resonates with your target audience. So, grab your digital toolkit and start building your blogging empire!

What to do when buying clothing online

What to do when buying clothing online

A 2020 Statista survey indicated that 60% of women purchased clothing from online stores. Indeed, there’s a freedom that comes with internet purchases. There’s no waiting in line or tapping your fingers at the till while the cashier calculates your items and bags them. You’re usually spared the agony of trying several items on, hoping that a few will be the right size for you. However, online shopping for clothes can be fraught with issues, which is why you need to know a few things before using these platforms. Here are some of them.

Select reliable shops

According to cybercrew.uk, clothing is the most common item bought online by the UK public. In other words, people find it more convenient to shop for apparel on online platforms than visit physical stores. Due to the interest in these shopping platforms, statistics indicate that between 2018 and 2020, over six thousand online clothing shops had commenced active business. Admittedly, this makes it difficult to choose from the vast selection. Moreover, with such fierce competition, people with purchasing power may be spoilt for choice.

Unfortunately, in such environments, scammers find fertile ground in which to operate. Aside from that, some online shops may see it as an opportunity to sell substandard clothing. Indeed, there are several issues about which you may want to be wary. This is why it pays to select a reliable shop like the Japanese store or others with whom to transact business. One way to find a reliable online shop that sells quality clothing is to research social media. The internet holds a wealth of information, and you’d be thankful to use it to make your final choice(s).

Check the size charts

Because you won’t be trying the clothes on physically before purchasing, it’s recommended to check the size charts first. Usually, online buyers are lured by the attractiveness of these clothes and fail to pay attention to the size charts. In the UK, size charts tend to be different from the ones in the US and other countries. Because of this, it’s important to first know your size and compare it to the item(s) of clothing you intend to purchase online.

To get it right the first time, it’s necessary to measure your bust, waist, hips and torso. If your values fall within a range, you can then compare them to the standard UK size chart. The trick with self-measurements is to avoid tying the tape too tightly around your body. Doing that could give you the wrong size. Moreover, different clothing brands have slight variations in their size charts. However, the values may not be too much to alter your correct size.

Research clothing materials

Have you ever felt drawn to an online clothing item only to be disappointed when it’s finally delivered? Some clothes may look like the best item you ever saw, but the material could be wrong or uncomfortable on your skin. This is one of the reasons you should look into on materials from which these clothes are made. For instance, while some people’s skin reacts to wool, others are irritated by latex. Again, due to technological advancement, some manufacturers make use of experimental fabrics. Indeed, an item of6ty clothing may not be 100% experimental fabric. However, a mixture with regular fabric like polyester could be problematic.

Therefore, to avoid any discomfort, disappointment or inconvenience, it helps to read about the fabric to learn the pros and cons. Moreover, if you’re into being environmentally aware, you may be more interested in sustainable fabrics than those that ‘hurt’ the planet.

Read about their return policy

One of the most disappointing moments is to buy a clothing item from an online store only to realise that it’s unreturnable. In other words, you spent good money on something you’ll never wear. However, you can avoid this if you ensure you read the online store’s return policy. Some businesses may have a seven-day return policy, while others allow just three days.

As long as you fall within that range, you can take advantage of the return policy. Even with that, it may come with conditions. For example, the item has to be returned with all its labels and packaging intact. With certain policies, what you get is a replacement rather than a money-back guarantee. If you’re comfortable with the online store’s return policy, you can proceed to transact business with them.

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Happy Pinning!

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H is for Home's boards and pins on Pinterest

We (well, I say we, but Justin isn’t really into it!) have been part of the Pinterest community since January of this year. Since then it has become part of my daily life!

If you’ve not come across Pinterest before, it’s a great online tool for saving photos of your ideas, mood boards, wish lists and more… and sharing them with all the other pinners. Yes, there are huge numbers of photos of cute cats, dogs and babies – but there are some real gems too!

It’s a great source of inspiration if you’re into food, travel, fashion, interiors, craft, graphic design… or even diy home lotions, potions & remedies!

To join, you’ll need an invitation – if you’d like one, contact me by leaving a comment below or get in touch via Twitter or Facebook