Today, we begin a new series, ‘Creative packaging design’. Each time, we’ll concentrate on a different home, household or food product and showcase the best in the range when it comes to presentation. We’ll pay no heed to taste, quality, price or value for money – we’re judging the book by its cover, so to speak.
As we’re so close to the end of Lent, we’re going to start by shining our spotlight on Easter eggs. In doing or research, we realised what a saturated market it has become – but that a good thing for us consumers, we’re spoilt for choice; dark, milk, dark, vegan, fair trade, big small.
Some we’ve chosen on their dazzling good looks, others on their quirkiness. In some of the cases, it’s a double packaging affair; the outer, ‘non-food’ packaging as well as the design of the inner packaging… the egg itself.
I think the egg in the form of a boiled egg sandwich, complete with triangular take-away box, is so novel. I also think that the F&M drawer of 132 mini eggs is superb – like a Victorian collector’s specimen cabinet. The most attractive, in my opinion, is the exquisite, hand painted, papier-mâché Booja – Booja egg. What do you think? Do you have a favourite?
Left to right:
Chococo Giant milk chocolate honeycombe Easter egg
Caramayo chocolate Easter sandwich
Left to right:
Fortnum & Mason Ultimate praline ganache Easter egg selection box
LoveCocoa Salted caramel milk chocolate Easter egg
Booja – Booja hazelnut crunch chocolates truffles in decorative Easter egg
Left to right:
Selfridges The Great Egg hazelnut and sourdough ganache Easter egg
Melt Chocolate vegan strawberry Easter egg
Ballotoeuf nutpaste Easter egg
Left to right:
Hames Bronze range – luxury milk and white chocolate Easter egg – gin and tonic
