Have you heard of ruby chocolate? It’s touted as being the new, 4th chocolate; falling in behind its dark, white and milk kinsfolk.
Ruby chocolate hasn’t been around for that long – it was invented by Barry Callebaut, a Belgian-Swiss cocoa company, in 2017. Even so, it’s already had a mixed reception from many. Some claim that it’s not a legitimate ‘new’ type of chocolate; it’s just a new method of processing.
Remembering back to my school days and learning about cocoa production in geography class, the cocoa pod develops from green, to red, to yellow… at which point it’s ripe and ready to harvest. The ruby version is manufactured by picking the pods when they’re still red – hence the pink colour of the cocoa beans and ‘butter’.
Apparently it tastes like white chocolate infused with raspberries; creamy and fruity with a slight sourness. It makes a perfect chocolate choice for Valentine’s Day and wedding or anniversary present.
- Magnum ruby ice lollies – box of 3: £3.89, Tesco
- Fortnum’s ruby chocolate bar, 70g: £6.50, Fortnum & Mason
- 12 ruby chocolate & sakura truffles: £15.80, Etsy
I dare you to watch this video from Callebaut without your mouth watering… go on, I bet you can’t do it!
shop ruby chocolate
Some of the links on our blog are affiliate links. We may receive a small commission - at no cost to you - if you click through and make a purchase.
Prices & links correct at time of publication.