Designer Desire: Walter Hofmann

Montage of poster designs by Walter Hofmann

A few weeks ago, we featured Harry Stevens, a designer who used scantily-clad ladies in his poster creations. Walter Hofmann also used swim-suited lovelies in his work; in fact, he specialised in the subject!

Hofmann (1906–1973), was an Austrian designer about whom we couldn’t find much information.  He was commissioned by Nivea, Ulka, Matzner and Kajak Badedress (a Danish swimsuit manufacturer, we think).

His style and palette are so evocative of the mid-century modern era. It’s very reminiscent of another favourite design team of ours, Lefor Openo.

Image credits:

Artnet | Artsy | Invaluable

Designer Desire: Harry Stevens

Montage of Harry Stevens poster designs

Whilst researching Kenneth Bromfield a couple of weeks ago, I was reintroduced to the work of Harry Stevens.

Stevens (1919-2008) was another talented graphic designer who produced a number of advertising posters for the General Post Office (GPO), London Transport and British Railways amongst others. Despite having no formal training in art, he won the Council of Industrial Design Poster Award in 1963.

As well as advertising posters, Steven illustrated a few children’s books including Who’s That?, Parrot Told Snake and Fat Mouse.

As we’ve been discovering, online information about many of the designers of this era is scant. There are images of Stevens’ posters in a couple of museum internet archives. Luckily, you can find a few physical examples of his work available on Etsy and eBay.

Image credits:

1st Dibs | London Transport Museum

Designer Desire: Kenneth Bromfield

Montage of vintage Kenneth Bromfield poster designs

Kenneth Bromfield is yet another hugely talented British mid-century poster designer that I couldn’t find much background information about.

There are lots more posters that I could have included however, quite a few of them included photographs of scantily-clad ladies seductively peering out from the poster encouraging the viewer to visit Sussex, Kent, Eastbourne, Dorset and Hampshire. I don’t like those ones so much; I don’t think he did so much either. Perhaps this is why in a 1962 issue of Advertiser’s Weekly he was quoted as saying:

Why is our advertising so bloody awful? Mainly because it is lacking in interest, ideas and design. And repetitive to the point of boredom…. From any cross-section of ads, the general advertiser’s attitude would seem to be: if you are a lousy, smelly, idle, underprivileged, and over-sexed status-seeking neurotic moron, give me your money.
Are You a Miserable Old Bastard? Quips, Quotes, And Tales From The Eternally Pessimistic Book – A. Andrew John and Stephen Blake

If you’re interested, original examples occasionally come up for sale at auction and sell in the low hundreds of pounds. Your best bet is to sign up for alerts at websites such as The Saleroom. Otherwise, try specialist vintage sellers such as Antikbar, Twentieth Century Posters, and Poster Editions.

Image credits:

Candlish McCleery | Pinterest | Postal Heritage | Poster Historian | Science Museum | Vintage Poster Blog

Designer Desire: Patrick Tilley

Montage of Patrick Tilley designs for The Sunday Timescredit

OK, so we’re a little late to the Patrick Tilley appreciation party. Our friend, 365posterblog, mentioned him in a recent article about Artist Partners so we investigated him further. That’s when we discovered that our other friend, Vintage Poster Blog, had talked about him way back in 2010. Oh well, better late than never!

In the early 1960s, Patrick Tilley (b. 1928) was commissioned to produce a poster for the Sunday Times. According to Tilley:

BBDO – the agency – commissioned me to design one poster using the line, “You are more interesting to know when you read the Sunday Times”.
I thought this was a bit of a mouthful so came up with the idea of illustrating a desirable quality possessed by the newspaper and its readers and offered six roughs which were all commissioned.
They were reduced to their simplest form and made with cut out paper. BBDO won a prize. My name was removed from the printed versions. But they made quite an impact at the time.

It’s surprising to find out that many of these poster designs for The Sunday Times weren’t even used! In 2017, the Hoxton Hotel in Holborn mounted a short exhibition of these posters.

Unfortunately, you won’t find many other designs by Patrick Tilley if you search the internet. I’ve found one he designed for Shell, one for the GPO, another for the Milk Marketing Board and a couple for McDougall’s Flour.

He began writing part-time in 1959, and in 1968 he gave up design altogether in favour of a new career as a film scriptwriter. He worked on several major British-based productions, as well as writing assignments in New York and Hollywood. His books have been translated into several languages, and have achieved cult-novel status.

Tilley is now probably most well known for his best-selling futuristic epic, The Amtrak Wars. The film rights for the series have been optioned and are currently in development.

Patrick Tilley with some of his poster designs for The Sunday Timescredit