David Whitehead write up

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Lancashire Life magazine with vintage David Whitehead fabric

Lancashire Life isn’t one of our regular magazine subscriptions, but we sometimes pick up a copy if something catches our eye on the cover. We actually live in Todmorden, West Yorkshire – but we’re very close indeed to the Lancashire border (it actually used to run through the town centre here until the mid 19th century) – so there are often places that we’re familiar with or new potential destinations featured that are within easy reach.

'Lancashire's Material Wealth' article in Lancashire Life

In this November’s edition it was the article entitle ‘Lancashire’s Material Wealth’ that made it a ‘must buy’ copy. The write up features friends Bernard & Jill Laverty, the Directors of David Whitehead & Sons based in Parbold, Lancashire. The article touches on the company’s long & interesting history including its textile heyday in the 1950s era when great names such as Sir Terence Conran, Henry Moore, Marian Mahler and Jaqueline Groag produced designs for them.

Jill & Bernard Laverty, Directors of David Whitehead & Sons Ltd

We first met Jill & Bernard after they read one of our post’s featuring a huge haul of vintage fabric we’d acquired. The couple were researching their company archives including the fabric designs that were once stocked by David Whitehead & Sons. Production of them had long since ceased at this point.

Jill Laverty modelling two of the reissued David Whitehead fabrics

Jill in particular was caught by the bug and, having invested much time and money over recent years, they’ve now actually begun to re-launch some superb classic designs taken from these archives. We went to a wonderful celebration lunch at Windermere Boating Club a few weeks ago to mark the event.

Samples of David Whitehead & Sons reissued fabric

Production will stay in Lancashire – the highly-regarded textile printers Standfast & Barracks of Lancaster undertaking the work. The modern textiles produced are lovely quality – we were able to have a good look and feel at Windermere! It’s quite early days for the new range, so media exposure like this article is going to be essential. We’re confident that there’ll be huge demand for them and are really excited to see where the designs are going to start popping up!

David Whitehead relaunch

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David Whitehead relaunch event at Broad Leys, Windermere

This weekend, we attended the David Whitehead relaunch and bicentenary.

Front of Broad Leys, home to the Windermere Motor Boat Racing Club

It was held at Broad Leys, home to Windermere Motor Boat Racing Club – a beautiful Charles Voysey-designed Arts & Crafts building.

Arts & Crafts decorative fireplace vent grille featuring birds and trees

There were wonderful architectural features wherever you looked – even down to tiniest details such as this fireplace vent grille… and of course, stunning views out over the lake.

View of Lake Windermere from Broad Leys, home to the Windermere Motor Boat Racing Club

It takes a lot to compete with that. Fortunately, we were there to celebrate the relaunch of six of their classic fabric designs. Compete – they certainly did!

Rolls of relaunched David Whitehead fabric

We first met Jill & Bernard Laverty, the current owners of David Whitehead & Sons Ltd, a few years ago. They contacted us after we blogged about an amazing discovery of unused vintage fabrics that had laid untouched for 50 years in a store room – many of them were rolls manufactured by David Whitehead. We shared a cuppa initially and later on visited them for lunch. We talked all things David Whitehead – the history of production, their archive and future potential.

Cushions covered in relaunched David Whitehead fabrics in bay window of Broad Leys, home to the Windermere Motor Boat Racing Club

At that point in time, David Whitehead had stopped making fabrics and were concentrating on other products. Jill in particular was bitten by the bug and keen to explore the possibilities of a textile range. She bought vintage fabric samples and visited museum archives.

Samples of original vintage David Whitehead fabrics

The company then set about looking into the production of some of their classic designs, copyright ownership, a future re-launch, press & marketing, new website etc! And here we were celebrating the culmination of all their efforts – an amazing achievement from those initial early chats – what a journey they’ve been on!

Samples of original vintage David Whitehead fabrics with antique wooden bobbins and page from a vintage Ambassador magazine fashion shoot featuring Whitehead fabrics

We had a wonderful lunch surrounded by the relaunched fabrics. There were products such as cushions and recovered chairs to show potential uses, stands & displays portraying the company history and some of their great designers – Marion Mahler, Eduardo Luigi Paolozzi, Jacqueline Groag, Henry Moore, John Piper, Terence Conran… what names!

Marian Mahler display including stool covered in relaunched yellow fabric from her original design

There was a film history showing and fabric bunting dotted about the venue – even the waiting staff were wearing David Whitehead fabric aprons.

Display including samples of Sir Terence Conran's original fabric designs for David Whitehead

And onto one of those great design names – Sir Terence Conran, as he is now, attended the relaunch and made a short speech about the significance of David Whitehead in his own life and the importance of the entrepreneurial spirit of the company in the post-war years around the time of the Festival of Britain. What a pleasure it was to share a table with him!

Jill Laverty with friend Kathy and Sir Terence Conran at the David Whitehead relaunch event

He expressed his opinion that the current owners share the same entrepreneurial spirit and that he was delighted to see the textiles coming into production again – and that he would happily help with their publicity in any way he could.

Lunch at David Whitehead relaunch event

The fabrics are being produced by Standfast & Barracks, so it’s production in Lancashire once again which is great – heritage combined with modern production techniques to produce a top quality product.

Selvedge from relaunched David Whitehead fabric

And so to the future – well, the sky’s the limit. Will Jill and Bernard sell the fabrics wholesale? Will they make homeware products using their classic designs? There were no shortage of ideas flying around from tea towels to dog coats!

The six relaunched David Whitehead fabric patterns

Whatever they choose to do, we’re sure it will be a great success. They obviously have great vision and drive to reach this point, they’re passionate and determined. These wonderful vintage designs (and perhaps new ones) will arrive on the market place with a huge impact.

Bunting made from relaunched David Whitehead fabric

And on a personal note – you couldn’t wish to meet a lovelier couple which just adds to the goodwill we feel for them as things move forward. So many thanks to Jill & Bernard for inviting us – we’re looking forward to seeing what happens next!