According to a recent WD study, the average consumer now values their digital content at £3,241. That data could include anything from family photos, music collection and film library to a diary, address book or university dissertation. How would you feel if any of it simply vanished? I have first hand experience of this last one, I’m still traumatised!
The study found that more than half of UK consumers have been forced to delete content from a device, due to capacity issues, which they’ve then later regretted. Post Deletion Stress Disorder (PDSD) – which refers to people who delete content on impulse to make room for more photos, videos and selfies – is only set to continue as consumers’ digital consumption habits begin to exceed device storage capabilities.
So, when we were asked if we wanted to review the My Passport Ultra portable hard drive we didn’t hesitate in agreeing. Even though our web hosts back up all our data daily, we know that we should be making a separate copy of our shop and blog websites for ourselves. You can never be too safe. Besides, we have two laptops that are becoming increasingly sluggish as they struggle under the weight of photos, music, spreadsheets. A digital spring clean was in order!
We are really impressed with it; for something that can store a massive 1 terabyte of information (that’s 1,000 gigabytes!), the My Passport Ultra is really compact. Smaller than many mobile phones, it will fit snugly in a jacket pocket or clutch bag. We chose the sleek, white version that matches our iPhones and Macs but it’s available in four other colours and in 2 and 3 TB capacities too.
It’s very simple to use – especially if you have a Windows PC – there’s a little bit more effort involved if you have a Mac, but clear instructions are included. If you’re worried about this externally saved data finding its way into the wrong hands, you can set up a password just as you would on your mobile or computer.
Here are some more of the figures from that study in an easy to read infographic. Go on, get all your precious digital data backed up elsewhere – it will leave you with much more space to download more apps, take more photos and expand your music collection!
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