Creative packaging design: Matchbox labels

Vintage Tempo matchbox labels

Collecting match books and matchbox labels is almost as popular, and just as much fun, as philately. A person that collects them is known as a phillumenist.

There’s a fascinating history about the development of safety match technology – and the banning of white phosphorus (a hugely dangerous chemical) as an ingredient in their manufacture.

The designs of matchbox labels can point to their age and era of production.

There are safety matches (that can only be lit by striking on a specific surface), impregnated (with paraffin) safety matches, long matches and cooks’ matches. In the past, matches were usually ‘foreign’; manufactured in Sweden, Finland, Italy, Belgium and Czechoslovakia.

There was a time when every bar and restaurant supplied customers with their branded matches. Free advertising for them and a free souvenir for you! With the advent of smoking bans around the world, they’ve become a thing of the past.

Matches, matchboxes and matchbooks are still very popular, however; they’re an essential accessory for owners of wood-burning stoves and ranges and fans of room candles.

Valiant safety matches boxIndex safety matches matchbox label
Chart impregnated safety matches matchbox labelBryant & May's Pearl Matches matchbox label
Pilot Matches matchbox labelTrilby brand safety matches label
Purple Three Torches matchbox labelRed Three Torches matchbox
Iris impregnated safety matches matchbox labelAtlas safety matches matchbox label
Various vintage matchboxes

The Original Cook's Matches boxOriginal Cooks Matches

You light up my life matchboxYou Light up My Life

Diptyque Paris and Emma Bridgewater long matches in boxesEmma Bridgewater Extra Long Matches Black Toast Strike a Light matches | Diptyque Temple des Mousses scented matches

Trio of coloured matchbox tinsMetal matchbox tin

George Him matchbook

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detailed view of a vintage George Him match-book front cover | H is for Home

We’ve tracked down another one of these fabulous & rare, vintage match-books produced for Liberty in the 1960s.

detailed view of a vintage George Him match-book edge showing words '150 CRON MATCHES MADE IN FINLAND | Designed for Liberty of London by vintage George Him

The last example we featured was designed by Miroslav Sasek – this one’s the work of another favourite illustrator, George Him.

vintage George Him match-book front cover

A row of guardsmen provides the inspiration – each with their own unique facial expression & medal collection.

inside view of vintage George Him match-book

The match-book is unused and in very good condition. They really are rare survivors and don’t appear often.

vintage George Him match-book rear cover

We actually had this one sent all the way from America.

collection of vintage London items including vintage Him match-book and London series ceramic tiles designed by Kenneth Townsend

We’ve added it to our collection of quirky London inspired design pieces – they really put a smile on our faces.

Miroslav Sasek alert!

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detailed view of vintage Miroslav Sasek matchbook designed & manufactured for Liberty of London

A few months ago, we blogged about this lovely vintage matchbook designed by Miroslav Sasek for Liberty of London. They’re rare survivors especially when in good condition.

Last week, we were contacted by Penny from the Rain Rescue charity shop in Sheffield. They had a similar one donated to their shop recently and were keen to get the best possible price for it. We said that we’d flag it up to our readers if they put it on eBay, so here’s a link to the listing. They do wonderful work caring for & re-homing animals in need.

The winning bidder will be receiving a lovely item and helping a great cause to boot. If you’re interested you’d best be quick – the listing ends tomorrow!

Miroslav Sasek matches

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detail from long vintage match book made in Finland for Liberty of London and illustrated by Miroslav Sasek. Showing an illustration of a man being driven by a chauffeur in a Rolls Royce and a motorbike with a side car | H is for Home

Here’s something for all you Miroslav Sasek fans out there – there won’t be many of these left in circulation.

long vintage match book made in Finland for Liberty and illustrated by Miroslav Sasek. Showing illustrations of different vehicles such as a London cab, motorcycle with side car and chauffeur driven Rolls Royce | H is for Home

It’s a vintage book of matches with black & white cover design by the famous illustrator – unused and in pristine condition – what a rare survivor!

detail from vintage matchbook made in Finland for Liberty of London | H is for Home

Sasek depicts 1950s/60s London traffic in his unmistakable style…

red interior of a long vintage match book made in Finland for Liberty and illustrated by Miroslav Sasek. Showing completely unused black matches with red heads | H is for Home

… and it’s a very long match book – 32cm, so plenty of room for Sasek’s wonderful drawings.

detail of the spine of a long vintage match book made in Finland for Liberty and illustrated by Miroslav Sasek. Showing the text "150 crown matches made in Finland Designed for Liberty of London by M Sasek | H is for Home

They were manufactured in Finland for Liberty of London – just gorgeous!