Tuesday Huesday: Tom Eckersley

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Museum of London poster depicting a woman with basket of oranges. Designed by Tom Eckersley in 1977© Transport for London

Tom Eckersley (1914-1997) was a Lancashire-born poster artist. His bold, graphic approach lent itself to the kind of work commissioned by big corporations such as Transport for London, National Savings Bank, Guinness and Gillette. His style transmitted messages that needed to be attention grabbing, immediate, memorable, informative and often quirky.

For a look at lots more of his work, visit the Visual Arts Data Service (VADS) and Rennart websites.