A hilarious guide to social media personalities: Which one are you?

A hilarious guide to social media personalities: Which one are you?

Social media. It’s that digital playground where we connect with friends, family and that one person from high school who suddenly became a life coach. But beneath the surface of filtered selfies and humblebrags lies a fascinating ecosystem of personalities, each with their own unique approach to the digital world. Navigating this online jungle can be bewildering, so we’ve put together a handy, and hopefully humorous, guide to some of the most common social media personalities you’ll encounter. Prepare to recognise yourself, your friends and maybe even your slightly embarrassing Aunt Mildred.

The Over-Sharer

Let’s begin with the Over-Sharer. This breed is easily identifiable by their complete and utter lack of a filter. They treat social media as their own personal, perpetually broadcasting reality show, except without the witty editing or even the slightest hint of dramatic tension. Need to know what they had for breakfast? Boom, picture of slightly soggy cereal. Curious about their bowel movements? Well, buckle up, because you might get a little too much detail. The Over-Sharer views privacy as a quaint, outdated concept, like handwritten letters or fax machines. Boundaries? Never heard of them!

Their posts are often characterised by excessive exclamation marks, emoji explosions and a level of personal detail that would make even their closest relatives blush. They document every minor life event with the fervour of a celebrity biographer trailing a superstar. Missed the bus? Instant X lament. Slightly burnt toast? Instagram story with dramatic black and white filter. Had a mildly awkward conversation at the supermarket? Prepare for a ten-paragraph Facebook post dissecting every nuance of the interaction.

You may find yourself silently screaming at your screen, begging them to please stop telling you about their ingrown toenail or their detailed analysis of last night’s dream about sentient broccoli. But deep down, a tiny, morbidly curious part of you wonders what they’ll possibly reveal next. Just remember to keep a safe scrolling distance; you never know when they may unleash a torrent of information about their latest doctor’s appointment or their deeply held opinions on the correct way to load a dishwasher. Over-Sharers are, in their own bewildering way, fascinating creatures.

The Lurker: Master of the digital shadow

Imagine a ninja. Silent, unseen, and yet somehow always present. Now replace the swords and throwing stars with scrolling fingers and perpetually muted notifications, and you’ve got the Lurker. These are the social media ghosts, the phantom observers who consume content like a black hole devouring light. They are the silent majority, the audience you never knew you had.

Lurkers rarely, if ever, post. Commenting is an activity reserved for bold souls, a step far too close to the spotlight for these shy digital creatures. Their profiles are often barren landscapes, maybe a profile picture from 2012 and a bio that simply says “Living life.” But don’t underestimate them. Lurkers are soaking it all in. They’re the keepers of all social media knowledge, silently judging your questionable fashion choices and remembering that embarrassing karaoke video you thought was lost to the internet. They’re the digital historians, and one day, when the social media apocalypse comes, they’ll emerge from the shadows armed with a complete and terrifying understanding of your online existence. Beware, the Lurkers are watching… Always watching.

The Arguer: Dial-up debater in a broadband world

Ah, The Arguer. This social media personality thrives on conflict like a houseplant thrives on neglect. No matter the topic, no matter how trivial, The Arguer will find a dissenting opinion and cling to it like a limpet to a rock. Is the sky blue? Prepare for a five-paragraph dissertation on the atmospheric scattering of light and why, technically, it’s more of a cerulean-adjacent hue.

Arguers are often drawn to comment sections like moths to a particularly irritating flame. They see a post about cute puppies and somehow manage to steer the conversation towards the socio-economic implications of pet ownership. They possess the uncanny ability to find controversy in a bowl of cereal. You may wonder if they actually believe half the things they argue for, or if they just enjoy the digital sparring match. Either way, engaging with an Arguer is like playing chess with a pigeon – they might knock over the pieces, poop on the board and strut around like they’ve won, but it’s hardly a satisfying game. Your best bet? Politely nod, smile and slowly back away into the digital undergrowth.

The Lover: Emoji overlord and compliment connoisseur

Prepare to be showered in digital affection because here comes the Lover! This social media sunbeam is the purveyor of positivity, the fountain of digital compliments, the walking, talking, emoji-sprinkling embodiment of sunshine and rainbows. They love everything. Your new haircut? “OMG GORGEOUS! ✨” Your questionable sandwich choice? “YUMMY! ” Even your slightly blurry photo of a slightly underwhelming sunset will elicit a chorus of “BEAUTIFUL! ”

The Lover is the champion of online kindness. They sprinkle compliments like confetti and deploy emojis with the precision of a seasoned artillery commander. While their enthusiasm can be genuinely heartwarming, it can also be slightly overwhelming. Sometimes you just want to post a normal picture of your Tuesday afternoon without feeling like you’ve just won a Nobel Peace Prize for existing. But hey, in a world often filled with digital negativity, a little bit of Lover energy can be a surprisingly refreshing antidote. Just brace yourself for the emoji explosion.

The Glass Half Emptier: Professional pessimists of the pixelated realm

On the opposite end of the spectrum from the Lover, we find the Glass Half Emptier. This is the social media Debbie Downer, the purveyor of pessimism, the digital Eeyore of the internet. No matter what you post, they’ll find the rain cloud lurking behind the silver lining. Won the lottery? “Yeah, but think of the taxes.” Got engaged? “Marriage has a 50% divorce rate, you know.” Posted a picture of a perfectly sunny day? “Global warming is a serious issue, though.”

The Glass Half Emptier possesses a unique talent for finding the negative in absolutely everything. They’re the masters of the backhanded compliment, the champion of the subtle (and not so subtle) dig. Engaging with them can be an exercise in emotional endurance. You may start feeling like you personally caused the impending doom they predict in every comment. While sometimes a dose of realism is healthy, constant negativity can be draining. Perhaps send them a virtual hug and a link to a website selling extra-large glasses – maybe filling the glass all the way up will help.

The Hashtag Hustler

Finally, let’s not forget the Hashtag Hustler or, as they prefer to be called, the “Influencer-in-Progress.” This social media specimen is characterised by their meticulously curated feeds, bathed in flattering filters and brimming with strategically placed products. Every photo is a perfectly-posed masterpiece, every caption a carefully crafted call to action. Their life, as depicted online, is a perpetual highlight reel of brunch dates, exotic travels and effortless chic. In reality, they’re probably just as likely to be wearing sweatpants and eating cereal straight from the box, but you’d never know it from their carefully constructed online persona.

The Hashtag Hustler is fluent in the language of hashtags, peppering their posts with a bewildering array of trending terms and brand-specific tags. They see every post as a potential sponsorship opportunity, every interaction as a chance to grow their “brand.” They’re masters of the humblebrag, casually dropping hints about their “amazing opportunities” and “exciting collaborations” while secretly praying for a free box of granola bars. While their relentless self-promotion can be a tad exhausting, there’s a certain admirable (if slightly misguided) ambition to their hustle. They’re the digital entrepreneurs of the selfie generation, constantly striving for online validation and the promise of internet fame.

So, which social media personality are you? Perhaps a dash of Lurker with a sprinkle of Lover? Or maybe a potent blend of Arguer and Glass Half Emptier? Do you chuckle at the Over-Sharer’s latest TMI confession or roll your eyes at the Hashtag Hustler’s relentless self-promotion? The beauty of social media is its chaotic and diverse landscape. Each type contributes to the vibrant, and often hilarious, tapestry of the online world.

So next time you’re scrolling, take a moment to appreciate the diverse inhabitants of your feed. After all, where else can you witness such a fascinating display of human behaviour, all from the comfort of your own sofa? Embrace the weirdness, laugh at the stereotypes and, most importantly, remember to log off now and then and experience the real world – where at least the arguments are three-dimensional.

Level up your blog: Essential online tools for every blogger

Level up your blog: Essential online tools for every blogger

Starting a blog can be exciting, but it also comes with a steep learning curve. Mastering content creation is just the first step. To truly thrive in the blogging world, you need a toolkit of online resources that streamlines your workflow, enhances your content and helps you connect with your audience.

Whether you’re a seasoned blogger or just starting out, these essential online tools (many of which are free to use or offer a free trial) will become your best friends:

1. Content creation & editing

  • Grammarly: No more embarrassing typos or grammatical errors! Grammarly is a lifesaver for ensuring your blog posts are polished and professional. It checks for grammar, spelling, punctuation and even clarity and tone.
  • Canva: Design visually appealing graphics for your blog posts, social media and promotional materials. Canva offers a vast library of templates, fonts and stock photos, making it easy for anyone to create stunning visuals.
  • Hemingway Editor: This free online tool helps you write concise and impactful content. It highlights complex sentences, adverbs and passive voice, making your writing clearer and more engaging.

2. SEO & analytics

  • Google Search Console: Gain insights into how your blog performs in search results. Track keywords, identify errors and understand user behaviour on your site.
  • Google Analytics: Track website traffic, user demographics and content performance. Gain valuable insights into what’s working and what needs improvement on your blog.
  • Yoast SEO: Optimise your blog posts for search engines like Google and Bing. This plugin helps you improve readability, optimise meta descriptions and ensures your content is SEO-friendly.

3. Social media management

  • Buffer: Schedule and manage your social media posts across multiple platforms. Save time and ensure consistent content delivery to your audience.
  • Hootsuite: Similar to Buffer, Hootsuite allows you to schedule posts, track mentions and analyse social media performance.
  • Later: Ideal for visual platforms like Instagram and Pinterest, Later helps you plan and visually organise your social media content with a calendar and preview feature.

4. Image optimisation & stock photos

  • Smush & TinyPNG: Optimise your images for faster loading times and improved SEO (Search Engine Optimisation). Several free online tools allow you to reduce file size without compromising quality.
  • Unsplash & Pexels: Access free high-quality stock photos for your blog posts. These websites offer stunning images from talented photographers, allowing you to elevate your content visually.

5. Email marketing:

  • Mailchimp: Build an email list and send newsletters to engage your audience. This popular tool allows you to create beautiful email campaigns and track subscriber interactions.
  • ConvertKit: A powerful email marketing platform designed for creators and bloggers. It offers automation features, landing page creation and helps you grow your email list effectively.

Beyond the tools: The human element

While these tools can significantly enhance your blogging journey, remember that the core of successful blogging lies in human connection.

  • Engage with your audience and your niche: Respond to comments, ask questions and create a sense of community around your blog. In addition, leave relevant and engaging comments on posts on other blogs in your niche.
  • Focus on valuable content: Provide insightful information, helpful tips and engaging stories that your readers will relate to and appreciate.
  • Be consistent: Regularly publish high-quality content to keep your audience coming back for more.

By investing time in learning and mastering these essential online tools, you can transform your blog from a hobby into a thriving platform that reaches and resonates with your target audience. So, grab your digital toolkit and start building your blogging empire!

Interior design marketing videos: 5 content ideas for a designer’s business

Interior design marketing videos: 5 content ideas for a designer's business

Are you an interior designer with a professional website and accounts on various social media channels? If so, you may regularly post highly targeted content to attract new leads and generate more sales. But do you get positive results from all those marketing efforts? Probably not, because SEO takes time and effort to gain results.

Social media marketing isn’t that effective until you choose the right social media platform and post various types of content. Also, you need to use a video marketing strategy and implement it on these social channels.

Because video marketing is a very effective marketing tool that 96% of businesses have planned to increase their budget to maintain or improve video marketing strategies, and almost 99% of businesses have found video marketing a very effective tool. It’s easy to create, requires less investment and engages well with the audience.

Implementing video marketing is a very effective method that allows you connect with the end customer. You can post service video promos and help your targeted audience contact you easily.

If you have any niggling questions, reading this post will benefit you and your business; it outlines the top 5 content ideas that have helped interior design businesses to grow faster.

Top 5 content ideas for a designer’s business

Let’s discover some of the most useful interior design content ideas that can improve your online brand authority and credibility.

How-to videos: approach to interior design project

Sharing your interior design work process among the audience is a great content idea for video marketing. It gives a positive impression and helps you look professional, knowledgeable and confident.

You can record discussions with the team and footage of bringing resources, tools and other things you use to complete your interior design project.

If you’ve worked in this industry for years, you may have noticed that many interior designers do this to build trust among their customers and increase brand authority.

Don’t think creating a service promo video is a tough task, as easy-to-use promo video maker tools are available online. You’ll feel at ease using these applications even if you don’t have professional video-making experience.

Post differentiator videos to hook new clients

Why should your client hire you for your interior design services? There are lots of interior designers and agencies offering the same services.

Hence, you need to share your USP, x-factor or differentiator videos to stand out from these.

These marketing videos give your prospects reasons to get your highly skilled services. For example, you can share some behind-the-scenes clips where you’re engaging with prospective customers to understand their needs. You can showcase that you’re passionate about your work and aren’t afraid to take on challenges.

Going live and talking with dream clients are also a great idea to hook the new audience. You’ll definitely gain some new leads and projects to work on if you have a strong portfolio.

Provide interior design footage at various levels

Updating your audience about projects’ various accomplishments is another way to hook them through service promo videos. You can also mention contact details here so the next leads can find you.

Sometimes your team may be willing to share beautiful design concepts or participate in discussions with you and other staff members. You could create a 3D walk-around and upload it to the website and social channels. It’s one of the best ways to produce unique content and publish it online.

This way, viewers can discover new design concepts and even small details that they can implement in their homes. Also, they can learn how you transform an idea into a real project.

You can create a compilation of testimonials from different clients using promo video-making tools. It’s another way you can benefit your interior design business to increase sales and profit.

Bust interior design myths and latest designs

Another great way to stand out from other interior designers and attract new leads is by busting interior design myths. You could advise the audience how to decorate their interiors using innovative approaches – busting design myths at the same time.

Additionally, you could create your interior design marketing videos on the subject of the best ways to organise a kitchen or how to decorate a bedroom for couples or kids. You could examine many different topics and start making stunning service promo videos for your audience.

Moreover, you could recommend to viewers how they can minimise home renovation costs and complete their renovation tasks in less time.

These marketing videos not only help your audience find answers to their design questions, but also help them find out about your services. So, if any prospective clients require interior design services, they may hire you without looking elsewhere.

Post design transformation case studies

Design transformation case studies illustrate how you helped your design client to solve their problem.

Here’s a scenario; let’s say your previous client obtained design services from another interior designer. They made many promises in their brief; however, when all was said and done, none of the previous design team’s attempts delivered the desired result. Ultimately, your client approaches you and shares their problem and asks your team to help. After considering the instructions provided by the client, your design team work tirelessly to produce an exceptional design project that finally pleased your client.

If you have experience of cases such as this in your interior design career, you could create a video about it to share it with your audience. It’s a great idea to pick the pain point of potential customers and attract them to take up your services.

Wrapping up

These are the top five interior design video marketing tips you could use to grow your business. If you have implemented a range of marketing activities yet haven’t achieved successful results, you should add video marketing to your next campaign and create a few quality service promo videos. Such content is evergreen and can drive ongoing results.

If you use these tips correctly, the content ideas could exponentially grow your interior design business. Thus, we hope you have shaped an idea of how you could create useful interior design videos for your audience.

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11 key tips to creating good blog content

10 key tips to creating good blog content

Once upon a time, blogging was the domain of a few internet-savvy people, journalling their daily lives. Fast-forward to 2018, and the blogosphere is a very crowded place. How do you make yourself and your content stand out? How can you get people to visit your blog, interact and return again and again?

We’ll share with you 11 of the key tips that we’ve learned about creating good blog content during our decade of writing and publishing.

Research your subject

Even though you may know a lot about your chosen niche, you can’t know everything. That’s what the internet’s there for! Stuck for ideas? Find inspiration for your content creation. Most importantly, visit other blogs that publish content in a similar vein. Every blogger worth their salt needs to size up the competition! Spend a few minutes or more browsing sites like Pinterest and StumbleUpon; flick through books & magazines. Lastly, attend events in person – blogger meet-ups, press days and launches are fab ways to get ideas, network and meet new people.

Travel bloggers

Know yourself

What are you good at? What do you know about? What are you interested in? Do you suffer from wanderlust? A travel blog is a perfect way for you to share your recommendations for stay-cations and trips abroad. A parenting blog can be a useful tool for stay-at-home mums & dads to connect with like-minded folks. Have you just got engaged? Then, it’s a good time to make and share your plans via a wedding blog. A general lifestyle blog can incorporate all these different segments as your life takes its different twists and turns.

Know your audience

Getting to know your audience helps you develop your niche. Find out who your readers are; investigate your visitor numbers and how many pages they visit. Demographic information including their age range, gender, location, whether they’re likely to have children and the type of device they use to visit your blog is all available from sites such as Google Analytics, Quantcast and Alexa.

'Add new post' page in WordPress

Content is king

Perfect use of grammar, punctuation, vocabulary and spelling should go without saying. Check, recheck and recheck again your content before hitting that ‘publish’ button. Use a catchy subject line. Pitch it right – don’t use too much jargon, cliché or acronyms. Make it interesting; use humour and find your ‘voice’.

There are a number of tools you should be using to ensure your copy is in tip-top shape. There’s a free version of Grammarly which helps you improve your sentence structure, punctuation and check your spelling. Activate the built-in spell check if you’re using a CMS such as WordPress or Blogger. Make sure your settings are set to your mother language – in our case, UK English as opposed to US, CAN, or AUS. Save thesaurus.com in your browser for when you encounter that ‘tip-of-the-tongue’ moment. Ditto, dictionary.com – sometimes you need to check if a word actually means what you’re trying to say, or find out that the adjective form of the noun ‘adjective’ is… ‘adjectival’!

In your own words

Under no circumstances plagiarise other people’s content. Firstly, it’s just rude. Also, you (and they) may be penalised by Google. Lastly, your credibility will be seriously damaged. If you must use other people’s words, enclose them in quotation marks and credit them using a link, if appropriate. For example:

Two things are infinite: the universe and human stupidity; and I’m not sure about the universe. Albert Einstein

If you want to use someone else’s image, contact them for permission first. If you don’t receive a response and you still want to use the image, credit the source and include a link back to the website or web page where you found it.

Pen sketch of a blog page layout

Consider the layout

Make use of headings, paragraphs, bullet points, numbered lists, bold fonts & italics; but don’t go overboard. Make it easy to read, otherwise, visitors will click away somewhere else.

Ensure your content is accessible to disabled people. Think about your visitors who may be visually impaired. Include alt tags for all your images for those that use a screen reader. Set your font size large enough to make the text easy to read. Make certain the contrast between text and the background is easy on the eye. Dark grey, sans-serif text on an off-white background, is ideal.

Unsplash stock photos

Include media

Break up text-heavy posts with photos, diagrams and illustrations. There are a number of websites where you can download copyright-free stock images for use in blog posts. Two of our favourites that offer high-quality, eye-catching photos are Pexels and Unsplash.

Make short, informative, relevant videos. Upload them to YouTube or Vimeo and embed them into your posts to save on your precious hosting space. Being stored on YouTube/Vimeo also makes them available to a global audience.

Don’t play hard to get

Be SEO-friendly – If your blog is on the WordPress platform, Yoast is one of the first plugins you should install. There is a free and a premium version (currently £69). It makes light work of inserting SEO title, focus keyword(s), meta description and so much more!

Go international – Do you have a fairly large foreign readership? Use tools/plugins to make your blog multi-lingual.

Smart phone screen showing social media app icons

Share your hard work

It can be time-consuming, however, cross-posting your content across social media is essential. Luckily, there are a number of free scheduling tools at your disposal. We like Postcron, which allows you to share and schedule posts (with images) on Facebook, Twitter, Pinterest, Google+, LinkedIn and others… all in one go!

Engagement goes both ways

Regularly leave relevant comments on other blogs and Instagram posts. Pin/repin other people’s Pinterest images. Join groups in your niche on Facebook, comment on posts and engage with other members. Doing these things often results in people going to check out your blog.

Google Analytics reports

Analyse your stats

Which of your posts get the most hits? What subjects are the most popular? What gets commented on and shared the most? What time of day is the best time to post? Conversely, which of your posts get no attention? Can you go back and improve them?

Continuously tweak and work on your content. Over time, and with experience, your blogging will steadily develop and improve. Do you have any other ideas for creating good blog content? Share your content marketing tips below!

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