Designer Desire: Oskar with a K

Oskar with a K montage of graffiti artworks

I’ve just realised that it’s not very often that we’ve featured a graffiti artist in our Designer Desire series. As luck would have it, I’m very familiar with – if not the work itself, then – some of the locations of work by Oskar with a K.

In a past life, I worked in a few different arts organisations in Manchester city centre, one of which was directly opposite the Ritz where his Ooh Child work is situated. At a later date, I worked in the city’s Northern Quarter, and I walked past the former public toilet where his Hello work now lives on a twice-daily basis.

Here’s what Oskar with a K says about himself:

I would describe my work as graphic design unhindered by scale. I love working in public space, engaging fully with the environment I’m in and contributing to a world in which art and design is implicit to our cityscapes.

 

 
 
 
 
 
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House pests to watch out for

House pests to watch out for

Our homes should be a safe space; however, from time to time, there are little pests that make their way into our homes. Sometimes you might not think much about seeing a single ant or question whether it is mouse poop or something else. What are 5 of the most common house pests that you need to look out for?

Rodents

You may think that you saw something scurry, a quick movement out of the corner of your eye. Or perhaps you have more solid evidence such as a patch of urine or some mouse poop on the kitchen counter-top or in the corner of a room. Mice and rats are famously difficult to get rid of, and they breed rapidly too.

Any sound of scratching in the attic or walls is usually a sign that you have some unwanted visitors. Click here for pest control services that can have your infestation under control pretty quickly.

Ants

You may think that seeing a single ant wandering around isn’t a big deal, but a single ant is often a sign that there’ll be more of them along soon. Ants can cause a lot more damage than most people realise. An ant exterminator can get rid of the ants; not only that, but they could tell you how you can reduce the chance of having ants return in the future – and where you can look to find any damage.

Bed bugs

Perhaps one of the most irritating infestations you can get is bed bugs. Often they arrive on clothing after travelling or staying in a hotel on vacations. Unfortunately, bed bugs are one of the most difficult pests to get rid of, and since they’re so small, they’re rarely spotted before the infestation gets out of control.

Most often, bed bugs are only detected when people in the home find small bites on them. A further issue is that bed bugs aren’t just found on beds; they also spread to other soft furnishings such as sofas, curtains and carpet.

Silverfish

Silverfish are nocturnal creatures, but you may spot them during the day from time to time. They’re silvery grey and move pretty quickly! They climb up walls easily and, while they’re harmless to humans, they’re quick to destroy clothing, carpets and wallpaper and can even be found hiding in foodstuff such as rice, flour and pasta.

They prefer to live in dark, moist environments; so are often present in garages, bathrooms and food storage areas. You may not see silverfish, but you may see little yellow patches on fabrics or tiny droppings.

Pests aren’t necessarily the sign of a dirty home; they’re opportunists who will use cracks and crevices or catch a lift on clothing to find their way indoors. Most people are tempted to try to resolve a pest problem themselves; however, hiring a specialist extermination company is often faster and ultimately more cost-effective.

Using natural cleaning remedies can help to deter pests from entering your home. Scents like peppermint, lemon, lavender and pepper can be very off-putting to pests. Here are some tips for using natural cleaning products in your home.

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Price Points: Induction hob safe milk pans

Induction safe milk pans

We don’t tend to use our wood-fired range stove during the warmer months – especially with the recent heat wave. A couple of years ago, we bought a double induction hob for our summertime cooking. We have a set of cream enamel cast iron saucepans that we use on it every day. However, when all you want to do is warm up a little bit of milk or make some custard, even the smallest one is a bit big and heavy for the job.

We decided to look into what induction hob safe milk pans were available. There’s a huge variation in price, as you can see. I like the fact that the budget example from Dunelm has a pouring lip on both sides – it means that it’s suitable for use by both left-handers (me) and right-handers (Justin).

We went ahead and bought the mid-range option, the Emma Bridgewater enamel pan from her popular Black Toast range. It’s creamy white in colour, so matches our other saucepans. Many enamel saucepans on the market are lightweight and flimsy and don’t work on an induction hob. We’re pleased to say that we’ve given it a test run and this one does.

  1. Dunelm Essentials 14cm stainless steel milk pan: £8.00, Dunelm
  2. ‘Black Toast’ medium enamel saucepan: £28.00, Emma Bridgewater
  3. Le Creuset Signature 3-ply stainless steel milk pan, 14cm: £129.00, John Lewis

shop induction hob safe milk pans

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Prices & links correct at time of publication.

Le Creuset Signature 3-ply stainless steel milk pan, 14cm
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
£129.00
‘Black Toast’ medium enamel saucepan
‘Black Toast’ medium enamel saucepan
£28.00
Dunelm Essentials 14cm stainless steel milk pan
Dunelm Essentials 14cm stainless steel milk pan
£8.00
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
£129.00
‘Black Toast’ medium enamel saucepan
‘Black Toast’ medium enamel saucepan
£28.00
Dunelm Essentials 14cm stainless steel milk pan
Dunelm Essentials 14cm stainless steel milk pan
£8.00
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
£129.00
‘Black Toast’ medium enamel saucepan
‘Black Toast’ medium enamel saucepan
£28.00
Dunelm Essentials 14cm stainless steel milk pan
Dunelm Essentials 14cm stainless steel milk pan
£8.00
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
£129.00
‘Black Toast’ medium enamel saucepan
‘Black Toast’ medium enamel saucepan
£28.00
Dunelm Essentials 14cm stainless steel milk pan
Dunelm Essentials 14cm stainless steel milk pan
£8.00
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
Le Creuset Signature 3-ply stainless steel milk pan, 14cm
£129.00
‘Black Toast’ medium enamel saucepan
‘Black Toast’ medium enamel saucepan
£28.00
Dunelm Essentials 14cm stainless steel milk pan
Dunelm Essentials 14cm stainless steel milk pan
£8.00

Interior design marketing videos: 5 content ideas for a designer’s business

Interior design marketing videos: 5 content ideas for a designer's business

Are you an interior designer with a professional website and accounts on various social media channels? If so, you may regularly post highly targeted content to attract new leads and generate more sales. But do you get positive results from all those marketing efforts? Probably not, because SEO takes time and effort to gain results.

Social media marketing isn’t that effective until you choose the right social media platform and post various types of content. Also, you need to use a video marketing strategy and implement it on these social channels.

Because video marketing is a very effective marketing tool that 96% of businesses have planned to increase their budget to maintain or improve video marketing strategies, and almost 99% of businesses have found video marketing a very effective tool. It’s easy to create, requires less investment and engages well with the audience.

Implementing video marketing is a very effective method that allows you connect with the end customer. You can post service video promos and help your targeted audience contact you easily.

If you have any niggling questions, reading this post will benefit you and your business; it outlines the top 5 content ideas that have helped interior design businesses to grow faster.

Top 5 content ideas for a designer’s business

Let’s discover some of the most useful interior design content ideas that can improve your online brand authority and credibility.

How-to videos: approach to interior design project

Sharing your interior design work process among the audience is a great content idea for video marketing. It gives a positive impression and helps you look professional, knowledgeable and confident.

You can record discussions with the team and footage of bringing resources, tools and other things you use to complete your interior design project.

If you’ve worked in this industry for years, you may have noticed that many interior designers do this to build trust among their customers and increase brand authority.

Don’t think creating a service promo video is a tough task, as easy-to-use promo video maker tools are available online. You’ll feel at ease using these applications even if you don’t have professional video-making experience.

Post differentiator videos to hook new clients

Why should your client hire you for your interior design services? There are lots of interior designers and agencies offering the same services.

Hence, you need to share your USP, x-factor or differentiator videos to stand out from these.

These marketing videos give your prospects reasons to get your highly skilled services. For example, you can share some behind-the-scenes clips where you’re engaging with prospective customers to understand their needs. You can showcase that you’re passionate about your work and aren’t afraid to take on challenges.

Going live and talking with dream clients are also a great idea to hook the new audience. You’ll definitely gain some new leads and projects to work on if you have a strong portfolio.

Provide interior design footage at various levels

Updating your audience about projects’ various accomplishments is another way to hook them through service promo videos. You can also mention contact details here so the next leads can find you.

Sometimes your team may be willing to share beautiful design concepts or participate in discussions with you and other staff members. You could create a 3D walk-around and upload it to the website and social channels. It’s one of the best ways to produce unique content and publish it online.

This way, viewers can discover new design concepts and even small details that they can implement in their homes. Also, they can learn how you transform an idea into a real project.

You can create a compilation of testimonials from different clients using promo video-making tools. It’s another way you can benefit your interior design business to increase sales and profit.

Bust interior design myths and latest designs

Another great way to stand out from other interior designers and attract new leads is by busting interior design myths. You could advise the audience how to decorate their interiors using innovative approaches – busting design myths at the same time.

Additionally, you could create your interior design marketing videos on the subject of the best ways to organise a kitchen or how to decorate a bedroom for couples or kids. You could examine many different topics and start making stunning service promo videos for your audience.

Moreover, you could recommend to viewers how they can minimise home renovation costs and complete their renovation tasks in less time.

These marketing videos not only help your audience find answers to their design questions, but also help them find out about your services. So, if any prospective clients require interior design services, they may hire you without looking elsewhere.

Post design transformation case studies

Design transformation case studies illustrate how you helped your design client to solve their problem.

Here’s a scenario; let’s say your previous client obtained design services from another interior designer. They made many promises in their brief; however, when all was said and done, none of the previous design team’s attempts delivered the desired result. Ultimately, your client approaches you and shares their problem and asks your team to help. After considering the instructions provided by the client, your design team work tirelessly to produce an exceptional design project that finally pleased your client.

If you have experience of cases such as this in your interior design career, you could create a video about it to share it with your audience. It’s a great idea to pick the pain point of potential customers and attract them to take up your services.

Wrapping up

These are the top five interior design video marketing tips you could use to grow your business. If you have implemented a range of marketing activities yet haven’t achieved successful results, you should add video marketing to your next campaign and create a few quality service promo videos. Such content is evergreen and can drive ongoing results.

If you use these tips correctly, the content ideas could exponentially grow your interior design business. Thus, we hope you have shaped an idea of how you could create useful interior design videos for your audience.

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