Creative packaging design: Easter eggs

Today, we begin a new series, ‘Creative packaging design’. Each time, we’ll concentrate on a different home, household or food product and showcase the best in the range when it comes to presentation. We’ll pay no heed to taste, quality, price or value for money – we’re judging the book by its cover, so to speak.

As we’re so close to the end of Lent, we’re going to start by shining our spotlight on Easter eggs. In doing or research, we realised what a saturated market it has become – but that a good thing for us consumers, we’re spoilt for choice; dark, milk, dark, vegan, fair trade, big small.

Some we’ve chosen on their dazzling good looks, others on their quirkiness. In some of the cases, it’s a double packaging affair; the outer, ‘non-food’ packaging as well as the design of the inner packaging… the egg itself.

I think the egg in the form of a boiled egg sandwich, complete with triangular take-away box, is so novel. I also think that the F&M drawer of 132 mini eggs is superb – like a Victorian collector’s specimen cabinet. The most attractive, in my opinion, is the exquisite, hand painted, papier-mâché Booja – Booja egg. What do you think? Do you have a favourite?

Left to right:

Chococo Giant milk chocolate honeycombe Easter egg

Caramayo chocolate Easter sandwich

Kakoa vegan Iconic Easter egg

Left to right:

Fortnum & Mason Ultimate praline ganache Easter egg selection box

LoveCocoa Salted caramel milk chocolate Easter egg

Booja – Booja hazelnut crunch chocolates truffles in decorative Easter egg

Left to right:

Selfridges The Great Egg hazelnut and sourdough ganache Easter egg

Melt Chocolate vegan strawberry Easter egg

Ballotoeuf nutpaste Easter egg

Left to right:

Hames Bronze range – luxury milk and white chocolate Easter egg – gin and tonic

Solid Chocolate Colombian single origin dark chocolate egg

Chocoviar Stracciatella egg

Price Points: Unusual Easter flavours

There are some strange people out there that prefer savoury to sweet. There are some even weirder people who don’t really care for chocolate. So, if you’re one of those, or know someone that’s like that, these unusual Easter flavours might appeal more than the usual fare.

Hot cross bun tea: £3.99, teapigs
Cheese Easter eggs: £8.50, Marks & Spencer
Lakrids by Bülow Ægg – crispy caramel chocolate coated liquorice: £17.90, Sous Chef

We actually got sent some of the limited-edition hot cross bun tea to try out from teapigs. So we did a little afternoon tea taste test.

When I took one of the bags out of the box, I took a little sniff… am I the only one that does that? The scent was delicious, good enough to eat! The tea is flavoured with apple and cinnamon and completely caffeine-free. I made a brew, nice and strong; the taste was like a comforting dessert in a mug.

In fact, the dessert aspect might be expanded upon. I think I’ll make an afternoon tea loaf with dried fruit steeped in this tea… the flavours will be absolutely perfect.

The tea bags and packaging are all plastic free and recyclable or compostable. As it’s made from plant starch, you can pop the used bag or ‘tea temple’ as teapigs call it, in your food waste bin.

Have you come across any unusual Easter flavours? Tell us below!

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