Tag: interior design

Interior design marketing videos: 5 content ideas for a designer’s business

Interior design marketing videos: 5 content ideas for a designer's business

Are you an interior designer with a professional website and accounts on various social media channels? If so, you may regularly post highly targeted content to attract new leads and generate more sales. But do you get positive results from all those marketing efforts? Probably not, because SEO takes time and effort to gain results.

Social media marketing isn’t that effective until you choose the right social media platform and post various types of content. Also, you need to use a video marketing strategy and implement it on these social channels.

Because video marketing is a very effective marketing tool that 96% of businesses have planned to increase their budget to maintain or improve video marketing strategies, and almost 99% of businesses have found video marketing a very effective tool. It’s easy to create, requires less investment and engages well with the audience.

Implementing video marketing is a very effective method that allows you connect with the end customer. You can post service video promos and help your targeted audience contact you easily.

If you have any niggling questions, reading this post will benefit you and your business; it outlines the top 5 content ideas that have helped interior design businesses to grow faster.

Top 5 content ideas for a designer’s business

Let’s discover some of the most useful interior design content ideas that can improve your online brand authority and credibility.

How-to videos: approach to interior design project

Sharing your interior design work process among the audience is a great content idea for video marketing. It gives a positive impression and helps you look professional, knowledgeable and confident.

You can record discussions with the team and footage of bringing resources, tools and other things you use to complete your interior design project.

If you’ve worked in this industry for years, you may have noticed that many interior designers do this to build trust among their customers and increase brand authority.

Don’t think creating a service promo video is a tough task, as easy-to-use promo video maker tools are available online. You’ll feel at ease using these applications even if you don’t have professional video-making experience.

Post differentiator videos to hook new clients

Why should your client hire you for your interior design services? There are lots of interior designers and agencies offering the same services.

Hence, you need to share your USP, x-factor or differentiator videos to stand out from these.

These marketing videos give your prospects reasons to get your highly skilled services. For example, you can share some behind-the-scenes clips where you’re engaging with prospective customers to understand their needs. You can showcase that you’re passionate about your work and aren’t afraid to take on challenges.

Going live and talking with dream clients are also a great idea to hook the new audience. You’ll definitely gain some new leads and projects to work on if you have a strong portfolio.

Provide interior design footage at various levels

Updating your audience about projects’ various accomplishments is another way to hook them through service promo videos. You can also mention contact details here so the next leads can find you.

Sometimes your team may be willing to share beautiful design concepts or participate in discussions with you and other staff members. You could create a 3D walk-around and upload it to the website and social channels. It’s one of the best ways to produce unique content and publish it online.

This way, viewers can discover new design concepts and even small details that they can implement in their homes. Also, they can learn how you transform an idea into a real project.

You can create a compilation of testimonials from different clients using promo video-making tools. It’s another way you can benefit your interior design business to increase sales and profit.

Bust interior design myths and latest designs

Another great way to stand out from other interior designers and attract new leads is by busting interior design myths. You could advise the audience how to decorate their interiors using innovative approaches – busting design myths at the same time.

Additionally, you could create your interior design marketing videos on the subject of the best ways to organise a kitchen or how to decorate a bedroom for couples or kids. You could examine many different topics and start making stunning service promo videos for your audience.

Moreover, you could recommend to viewers how they can minimise home renovation costs and complete their renovation tasks in less time.

These marketing videos not only help your audience find answers to their design questions, but also help them find out about your services. So, if any prospective clients require interior design services, they may hire you without looking elsewhere.

Post design transformation case studies

Design transformation case studies illustrate how you helped your design client to solve their problem.

Here’s a scenario; let’s say your previous client obtained design services from another interior designer. They made many promises in their brief; however, when all was said and done, none of the previous design team’s attempts delivered the desired result. Ultimately, your client approaches you and shares their problem and asks your team to help. After considering the instructions provided by the client, your design team work tirelessly to produce an exceptional design project that finally pleased your client.

If you have experience of cases such as this in your interior design career, you could create a video about it to share it with your audience. It’s a great idea to pick the pain point of potential customers and attract them to take up your services.

Wrapping up

These are the top five interior design video marketing tips you could use to grow your business. If you have implemented a range of marketing activities yet haven’t achieved successful results, you should add video marketing to your next campaign and create a few quality service promo videos. Such content is evergreen and can drive ongoing results.

If you use these tips correctly, the content ideas could exponentially grow your interior design business. Thus, we hope you have shaped an idea of how you could create useful interior design videos for your audience.

[disclosure*]

Get their look: Broken-plan living space

Broken-plan living spacecredit

We used to publish a weekly blog post entitled Tuesday Huesday and this broken-plan living space pictured above would have been a perfect candidate for that feature.

The owners have used different shades of blue on the walls. There’s hot pink on the floor, at the window, on a dining chair, cushion and painted on the radiator. There’s yellow and there’s orange… and the colours all clash perfectly!

It’s the first time that I’ve come across the term ‘broken-plan’, but I guess that it means open-plan but with large openings into each ‘zone’. There are no doors or hallways, just load-bearing vertical bits of wall between kitcken, dining room and snug.

Get their look

Some of the links on our blog are affiliate links. We may receive a small commission - at no cost to you - if you click through and make a purchase.
Prices & links correct at time of publication.

Pink trellis area rug
Pink trellis area rug
£81.99
Muse yellow chevron rug
Muse yellow chevron rug
from £69.99
Riva Home quartz quilted cushions
Riva Home quartz quilted cushions
from £10.00
Magenta Oaks eggshell paint
Magenta Oaks eggshell paint
Teal & mustard wall clock
Teal & mustard wall clock
Hummingbird wall paint
Hummingbird wall paint
A Day by the Sea wall paint
A Day by the Sea wall paint
Pink trellis area rug
Pink trellis area rug
£81.99
Muse yellow chevron rug
Muse yellow chevron rug
from £69.99
Riva Home quartz quilted cushions
Riva Home quartz quilted cushions
from £10.00
Magenta Oaks eggshell paint
Magenta Oaks eggshell paint
Teal & mustard wall clock
Teal & mustard wall clock
Hummingbird wall paint
Hummingbird wall paint
A Day by the Sea wall paint
A Day by the Sea wall paint

7 creative strategies to add extra space to your property

7 creative strategies to add extra space to your propertycredit

At times it may feel like we need more space in our homes. Whether your house is large or small, there are many ways to create additional room in whatever square footage you may occupy. This can help you bring personality, organisation and brightness to your home. In comparison, feeling cramped can make it more difficult to concentrate and this can hinder our well-being and motivation. Homes can be expensive and sometimes larger spaces may be out of budget. Below you’ll find some useful tips and tricks to optimise and add extra space to your property to make it feel roomier.

Implement open plan settings

Rooms that are separated by one wall can sometimes be combined, such as a kitchen next to a dining room. If you knock the wall through, you can create a much bigger space and make a huge difference to how your property looks, feels and is used. You’ll notice that the space feels more spacious and you can get creative with furniture placement and storage solutions. Sometimes furniture placement can make it challenging to create more space, but with more room to work with, it will be much easier. While structural changes may be expensive, they can add value to your property.

Consider summer houses

Summer houses are not connected to the rest of the property, which gives you the perfect opportunity to create a private space. Buy Sheds Direct offers a wide range of summer houses in a variety of styles and sizes. You can find out more here and choose the perfect summer house for your outdoor space. It can be used in many different ways depending on your personal requirements. For example, you may want to create a gardening hub or set up a hobby area, where you can relax and enjoy your time. As a result, your summer house will become a useful extension of your current living space.

Utilise your attic space

Attic spaces tend to gather a lot of clutter and dust and this is why, you may want to consider a loft conversion. You can renovate this space into extra rooms and easily extend your home. Depending on how much space you have available, you may be able to add one to two more bedrooms. Not only will this provide you with extra space, but it will also increase the value of your property. The possibilities for use are endless, as you may want to have additional storage space or a place to work or watch TV.

Convert your garage

Many home-owners choose to convert their garage, as it’s the ideal room for alternative uses, such as a guest room, playroom or a home gym. Keep in mind that planning permission may be required if you intend to convert your garage into a separate house. Costs depend on the specification, so it’s best to obtain a realistic quote from a builder. Moreover, a well-planned and quality garage conversion can offer home-owners a strong return on investment. You may also prefer to leave a proportion of your garage available for storage space, and convert the rest for a different purpose.

Maximise natural sunlight

Letting in more natural sunlight can be a great way to make your home feel bigger and brighter. Big windows can go a long way, especially the ones located higher up the wall. Moreover, using floor to ceiling windows will create a huge impact without the need to change anything else. If done correctly, the way you position your windows can make a room feel twice as big. Flooding your rooms with daylight can be beneficial to your physical and mental health and it can improve your quality of sleep.

Add mirrors

Mirrors can be useful in creating a sense of extra space, especially if you live close to a park, river or other open view. Even if this is just a partial view, you can position a mirror on a wall near the window. This will allow the water, trees, and open skyline to be seen from the inside. The bigger the mirror that you choose, the more space it will appear to create. Also, in a compact bedroom, mirrors can be fitted to wardrobes, which will make the space feel more generous. Similarly, using mirrors in gloomy hallways can add depth and brightness.

Use under stair storage

There are many properties with valuable space under the stairs, which remains unused. Therefore, it may be beneficial to get creative and put that space to use. For example, you may want to consider adding cupboards and storage units turning it into a pantry or place for keeping your cleaning or laundry products. How you plan to build this space will depend on the type of things you need to put away. If you want to store blankets, sheets, and towels, it may be best to incorporate pull-out shelves to make it more accessible. There are many other understairs storage ideas, that can improve your home significantly.

[disclosure*]

5 practical interior design secrets

5 practical interior design secrets

Whether you prefer to have contrasting designs in your different rooms or are looking for a consistent theme throughout, when designing your home, it’s always advised that you follow similar patterns. However, with so many ideas out there and constant changes in design trends, your house can quickly become a mishmash of ideas.

The way that you decorate your house dominates how everything from light to space is established. Your placement and use of your features can transform any space. However, this can become overshadowed by a need to follow trends that don’t necessarily suit your property’s design.

Interior design is similar to a science or psychology of contrasts. It takes careful consideration, and often a process of trial & error, to get right. Even the smallest addition – or removal – can open up space to make even the smallest houses seem larger.

Here’s one of the biggest interior design secrets: the illusion of less is always more. Beautiful houses welcome in lots of light and space, with the addition of personal touches that make it a home. They’re not always minimalistic. Thoughtful conversion ideas for your home will welcome all of these elements while still creating a cosy space for you to enjoy. If you’re looking for professional guidance, an interior design company in Fort Lauderdale can help bring your vision to life. Here are some ideas to play with to let all of your house’s features shine through…

Grey barn door between bedroom and bathroom

Sliding doors

The variety of sliding door styles can seem endless. Some will transform your space, while others could date it. When you choose your sliding doors to match your design style, you’ll take in the pleasure of being able to have two beautiful rooms in one! Sliding doors bring consistent variety to your home.

You can have an open, social space such as a kitchen and dining area; perfect for entertaining. Then, when you’re looking for a cosy private space for reading, slide across to divide the space and switch up the atmosphere.

Venetian-style doors and barn doors are classic, timeless examples. For a more minimalist approach, Japanese Shoji doors with blinds offer a more minimalist style.

3-seather sofa in front of a window

Declutter window space

You might have more natural light in your house than you think. To protect yourself from cold days, big heavy curtains and blinds feel necessary. Add in bulky window frames and your windows will look small instantly. You probably think nothing of it. Cleaning up your window style and decluttering will allow more light in to brighten up your home.

To brighten up your house, minimising your window décor will welcome in the light you didn’t know you could get. Opting for simple window frame designs and streamlining your blind and curtain styles will open the room up.

To really maximise the light, make sure your curtains pull away from your frame completely and avoid putting large objects such as sofa or wide-screen TV in front of the window as it will obstruct the light’s penetration.

Red painted double front door

Your front door is everything

Old houses often have very substantial, heavy doors. They can have the most beautiful designs that really set the tone for entering your home. However, the lock and key might look like something from Harry Potter. Before you look to replace this original feature completely, contact local locksmiths to simply update the lock.

An alternative to replacing your front door is to work with the surrounding space. Adding windows to either side creates a welcoming space to walk through. Of course, getting creative with the colour of your front door will transform the look of your house too.

Bedroom with high ceiling

High storage space for high ceilings

Soaring, high ceilings are a welcome opportunity to get creative with your storage options by lifting it off the ground. Lofty ceilings offer so much space; however, in the winter months, it can swallow heat. To fill in that space, high storage units will free up precious floor space and give the illusion of having a larger room. While this may seem like a solution primarily for your kitchen, don’t disregard this when thinking about bedrooms too.

Positioning a wardrobe into a recess in your wall or a chimney alcove will really open up the room. This is a clever solution that cuts down on the space that bulky furniture would otherwise take up. To conceal your belongings, you could use a semi-sheer curtain or blind to simplify the space.

When you’ve lived in a property for years, hoarding unnecessary items is bound to have happened. If you find yourself holding onto something for no good reason other than you want to, it could be time to declutter your home before making use of your new storage space!

Large circular mirror in a hallway

Mirror of illusions

Not having a mirror in a room is a missed opportunity; it acts as a transformation tool in a small room. If you have a particularly small house – a designer could contend that you should have a mirror in every room. Mirrors double up on light and space by reflecting and amplifying the light already in a room.

To make the most of them, your mirror should face the longest part of your room to create the illusion that the space is twice as big. If your mirror is facing the narrowest part, it can almost do the opposite. You should be able to see most of the room in the mirror to get the full effect.

There are no limits to interior design options for your house; it’s so easy to get carried away! Be shrewd with your decisions and work with what you have, rather than what you want. By focusing on light and space, how you can create it and what might diminish it; you’ll find yourself making smart decisions easily.

Interiors can easily stray from being a cosy space to a sterile showroom. With the knowledge of these interior design secrets, you’ll be able to strike a comfortable balance between designer chicness and a welcoming home that makes the most of your property’s features.

Consider adding beautiful wall art to add more character to the aesthetic of your home. Sites like Etsy, Niche Canvas and Zibbet are a few stores with a wide selection available.

[disclosure*]