Washing powder is one of those long-time stalwarts of marketing and advertising – alongside toothpaste, beer, cigarettes and foreign travel. Detergents were always “new & improved” giving you “whiter whites” and “brighter brights”.
Things have come a long way since the Mad Men mid-century era and before. The 21st century eco laundry detergent buzz words are now ‘plastic free’, ‘refillable’, ‘ocean friendly’, ‘biodegradable’ and ‘cruelty-free’. We’ve never had so much choice! Furthermore, we don’t even have to go to the shops to buy those bulky, heavy boxes of washing powder. Light-as-a-feather laundry strips can be bought on subscription, popping through our letter boxes on a regular or flexible basis.
Sheets & strips
- The Lab Co. laundry strips
- Wablu laundry sheets
- Freddie laundry detergent sheets
- Simple Living eco non-bio laundry detergent sheets
Liquid
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- Eco-Me natural concentrated liquid laundry detergent, Lavender Blossom
- Mulieres natural organic laundry liquid – Rose Garden
- miniml eco-friendly laundry detergent
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Pods & capsules
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- Ocean Saver non-bio laundry detergent pods
- Ecover non-bio laundry capsules
- Wyx ecological laundry liquid capsules
- Laundrythings eco laundry pods
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